If you could simplify the tagline for your community's improvement strategy, it could be this: have more cool shit.

That's the message from John Hall, President/CEO of the Marshalltown Area Chamber of Commerce.

It doesn't have to be complicated.

In this episode, Jason caught up with John at the Mid-America EDC conference.  As communities, we must be able to differentiate ourselves in this war for talent.  At the end of the day, people want to live in a community where there is cool shit to do.  This simple messaging strategy resonates with the entrepreneurs and visionaries alike.

Connect with John Hall

Mid-America Economic Development Council