In July 2019, Dave Matthews Band was coming to Tampa to perform a concert. Word got out that the band was searching for locally grown food to eat, as they do for every show. (They call it farm-to-stage.)

Nichole Dube worked a corporate job at the time, but she had recently attended a community gardening conference, so she set out to source the band’s food herself. She pulled it off.

That’s how the idea for Dube’s Mobile Market was born.

In this conversation, Nichole shares how a 2019 Dave Matthews Band concert led to her family’s business. She also explains the importance of eating locally, and she offers advice for encouraging kids to eat their veggies.

Related episodes:

• Hacks to Help You Eat More Veggies

• 360 Eats Takes Leftovers from Food Waste to Food Truck

• Why You Should Stop Haggling at Florida’s Farmers Markets

• Conscious Cuisine: Chef Justin Timineri of Fresh From Florida Offers Ideas for Eating What’s in Season

• It’s Always Sunny at St. Petersburg’s Brick Street Farms