<p>Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches. </p>

Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.

Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.

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Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

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