Dynamic Nonprofits

Good fundraisers are difficult to find and they are even harder to keep, Sharon Kitroser and Amy Mauser are out to change that with their consultancy Team Kat and Mouse. Their innovative approach focuses on training fundraisers across channels with an emphasis on communication, shared goals, and storytelling. In this informative and lively chat with Dan, Sharon and Amy explain how better training will help improve the talent retention dilemma which plagues most of the industry. Topics also include: the importance of a diversified approach to fundraising, why an unsiloed communication structure builds stronger teams, and how to implement a culture which encourages a collaborative approach to fundraising. Sharon and Amy also talk about their unique backgrounds and how they came to find a passion for helping non-profits. This interview contains lots of value for any nonprofit professional who is interested in attracting and retaining talented fundraisers.

Show Notes: 

https://www.teamkatandmouse.com/about-us

[email protected]

[email protected]

Tim Kachuriak has dedicated his professional life to answering the fundamental question "Why do donors give?". That curiosity helped give birth to NextAfter, a digital fundraising agency dedicated to "unleashing the most generous generation in the world" through fundraising innovation and optimization. 

Dan and Tim discuss that and much more in this wide ranging conversation about digital fundraising's evolution over the years and how NextAfter has helped shape that conversation. 

Topics Include: The origins of Tim's passion for optimization, the secrets to donor motivations, the state of multi-channel fundraising, why digital is the best means of acquiring multi-channel donors, and how digital interactions help drive direct mail conversions. 

They also look ahead to the future of digital fundraising and what's coming next at NextAfter. 

This is a valuable conversation for any fundraiser who enjoys geeking out on the art and science of digital fundraising or is looking for tips to get ahead of coming trends from one of digital fundraising's predominant thought leaders. 

Show Notes: 

https://www.nextafter.com/

Applying a fundraiser’s perspective, Dan breaks down his 5 favorite ads from Super Bowl 55.

Show Notes:

https://www.youtube.com/watch?v=X9jkvq4-tCU

https://www.budlight.com/en/legends-content-vault

https://www.youtube.com/watch?v=Gq7QhjTJAFo

https://www.youtube.com/watch?v=haXc74orwhg&feature=youtu.be

https://www.youtube.com/watch?v=YsA8dNubLZ0

https://www.ign.com/videos/bud-light-seltzer-lemonade-super-bowl-55-commercial-last-years-lemons

https://www.cnbc.com/2021/02/06/super-bowl-ads-strike-new-tone-amid-covid-pandemic.html

Super Bowl 45

Brady Josephson, Managing Director @ The NextAfter Institute, joins Dan to discuss findings from NextAfter and Virtuous' exciting new study "The State of Multi-Channel Donor Communications". 

If you're a fundraiser who is concerned about multi-channel fundraising, or how to put it into action, this might be one of the most important interviews you listen to all year. Make sure to have a notepad ready...

Show Notes: 

https://www.linkedin.com/in/bradyjosephson/

https://www.nextafter.com/

https://www.multichannelnonprofit.com/

https://www.multichannelnonprofit.com/data/

https://podcasts.apple.com/us/podcast/the-generosity-freakshow/id1437021896

Do you know how the charity watchdog sites rate your organization? Many groups pride themselves on their 4-star rating but is it something that matters to donors? How many donors actually use charity rating sites and who are they? Well now, thanks to a new study by Grey Matter Research, we have some answers to those questions. It turns out over 30 million donors use charity watchdogs and those who do come from some key groups who are critical to the growth of your program. Grey Matter’s President Ron Sellers joins Dan to break down this groundbreaking study and talk about how its findings can help improve your fundraising efforts.

Show Notes: 

https://greymatterresearch.com/

https://greymatterresearch.com/do-donors-use-charity-watchdogs/

https://greymatterresearch.com/articles-studies/

[email protected]

A successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to the next level. This discussion is a valuable listen for direct mail fundraisers looking for test ideas as well as digital fundraisers who want to get a better idea about why direct mail continues to work in an increasingly digital world.  

Show Notes:  

https://www.amazon.com/dp/095189711X/ref=cm_sw_r_cp_api_glc_fabc_oi4aGbNKW0BB1  

https://sofii.org/

https://agentsofgood.org  

https://twitter.com/johnlepp