Dynamic Nonprofits

Dynamic Nonprofits

By Dan SonnersBusinessNon-Profit
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Dynamic Nonprofits episodes

  • DNP Quick Take #18 - End of Year Fundraising: Donors are Ready, Willing, and Able to Help
    Dan discusses a recent Bloomberg article that reveals clues as to why donors are ready, willing, and (most importantly) able to help as 2020 draws to a close. 
    Show Notes: 
    https://www.bloomberg.com/news/articles/2020-11-16/the-american-consumer-is-flush-with-cash-after-paying-down-debt
    https://www.nbcnews.com/know-your-value/feature/what-hunger-looks-covid-19-america-ncna1242271
    https://www.feedingamerica.org/about-us/press-room/feeding-america-study-projects-local-food-insecurity-rates-amid-pandemic-could
    18 min
  • DNP Deep Dive: USPS Informed Delivery w/ Mike Huddleston
    Did you know that 30 million residents now receive informed delivery updates from the post office? The digital preview of what’s in your mail box has quickly taken off but nonprofits still have a lot of questions about how it works and what the potential benefits are. In this episode Mike Huddleston, National Accounts Representative @ MWI Direct, joins Dan to answer those questions about this valuable low-cost digital touchpoint that accompanies mail delivery. Topics include: The history of informed delivery and a 101 overview of how it works, why it’s FREE and will likely stay that way, how to get started and set up a test, tracking / response data that the USPS provides, and recent nonprofit case studies. Based on his 20 + years of experience, Mike also shares his thoughts on recent mail delivery delays, the impact of the 2020 Election on the post office, and future challenges that the USPS faces. Our discussion with Mike is a valuable listen for any fundraiser or organization who is looking for all of the information they need to know about informed delivery.
    55 min
  • DNP Deep Dive: Fundraising Lessons From Mad Men w/ James Newberry

    Dan welcomes copywriter and fundraising podcast innovator James Newberry to the show. In this special episode, they discuss AMC's hit program Mad Men and what fundraising lessons can be gleaned from Don Draper and the rest of the team at Sterling Cooper. 

    Show Notes: 

    James Newberry 

    Partner @ MacLean & Newberry Direct 

    (240) 477-3999

    "The Carousel Pitch"

    https://vimeo.com/20736616

    "Why I'm Quitting Tobacco"

    https://www.youtube.com/watch?reload=9&v=ugsmHqlriVc

    "If you don't like what is being said change the conversation"

    https://www.youtube.com/watch?v=su56rdSvQBU

    "Mark your man"

    https://www.youtube.com/watch?v=OeRY6HMhk3Q

    "It's Toasted" / "Advertising is based on one thing...happiness" 

    https://vimeo.com/123757690

    "A man is whatever room he is in" 

    https://www.youtube.com/watch?v=OqkHPsY8p84




    46 min
  • DNP Quick Take #17 - Is AOC's Twitch Stream The Future of Fundraising?

    Political campaigns are finely tuned machines for capturing attention and driving action. That makes election season a valuable time for fundraisers of all types to learn from both parties (after all, good fundraising and marketing techniques are bi-partisan propositions!). 

    In today's Quick Take Dan looks at a one of the most social media savvy members of Congress, New York Representative Alexandria Ocasio-Cortez, and the recent debut of her Twitch stream which garnered over 400,000 viewers. 

    Dan breaks down why Twitch is such an effective channel to engage supporters on (many of whom may not be reachable through conventional channels), the applications Twitch streams can have for non-profit fundraising, and why authenticity is paramount for success.  

    Regardless of whether you are a Democrat, a Republican, or an independent, you'll want to know more about this fast growing channel of donor engagement. 

    Show Notes: 

    https://www.cnet.com/how-to/aoc-plays-among-us-on-twitch-gets-one-of-the-most-watched-streams-ever/

    16 min
  • Episode 6 - Fundraising Re-Opened: 5 Ways Coronavirus Has Changed Fundraising Forever
    COVID-19 has been an unprecedented challenge for the world and that includes the nonprofit sector. The scale of the crisis forced fundraisers to think on their feet and innovate on the fly. What changes were products of the emergency response and how has the pandemic permanently alternated the nonprofit landscape? In this special episode, Dan looks at 5 ways that Coronavirus has changed fundraising forever.
    Show Notes:
    https://news.gallup.com/poll/248837/church-membership-down-sharply-past-two-decades.aspx
    https://blog.globalwebindex.com/chart-of-the-week/online-communities/
    https://www.theguardian.com/commentisfree/2016/nov/23/unions-clubs-churches-joining-something-might-be-the-best-act-of-resistance
    https://www.hrsa.gov/enews/past-issues/2019/january-17/loneliness-epidemic
    https://rkdgroup.com/blog/food-banks-see-623-surge-in-new-donors-during-covid/
    http://linkedin.com/in/dansonners
    1 hr 11 min
  • DNP Groundbreakers: John Walsh, E-Mail Fundraising Specialist
    John Walsh has quickly emerged as one of the non-profit sector’s leading thought leaders and champions for email fundraising. This interview contains an abundance of tactical advice for email fundraisers and nonprofit leaders who are looking to better incorporate email into their development program. Topics include: the latest trends in email fundraising, the value of a “welcome series” and how to produce one which generates conversions, how John’s organization has benefited from an unsiloed structure, the importance of a “team first” culture, what’s next in email fundraising, and how email can be better incorporated with direct mail and other channels. If you’re looking for test ideas or are looking to optimize your email fundraising program you won’t want to miss this conversion with John!
    39 min
  • DNP Quick Take #16 - Millennials and Direct Mail

    Dan discusses how the commercial world is using print to market to millennials and why direct mail could be the key to unlocking a new generation of donors.

    Show Notes:

    https://www.usdatacorporation.com/blog/direct-mail-marketing-effective-millennials/

    https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/14/direct-marketing-is-thriving-in-millennial-mailboxes-heres-how-to-make-the-most-of-it/#354f0e546238



    24 min
  • DNP Groundbreakers: Kyle Gardner, Senior Development Manager @ Charity Navigator

    Did You Know? 

    Charity Navigator has a new ratings system which will allow it to rate an additional 150,000 small-mid sized charities? Kyle Gardner, Senior Development Manager @ Charity Navigator, joins Dan to discuss the launch of Encompass, a ratings system that will help a new generation of nonprofits benefit from Charity Navigator’s credibility while empowering donors to make more informed contribution decisions. 

    Other topics include: The role that Charity Navigator plays in the donor journey, myths about investment’s role in rating scores, how Charity Navigator has benefited from an unsiloed fundraising structure, how a healthy culture encourages collaboration, and much much more. Charity Navigator is a non-profit itself which means Kyle brings a unique perspective to the table combining industry wide authority with hands on fundraising experience. This discussion is a must-listen for everyone in your organization from your board chair, to the CEO, development director, and entry-level fundraisers.

    Show Notes:

    https://www.charitynavigator.org/

    https://www.linkedin.com/in/kyleconnergardner/



    54 min

About Dynamic Nonprofits

From the publisher's feed

A different kind of nonprofit podcast! Dynamic Nonprofits' mission is to help nonprofit organizations increase their impact with an unsiloed approach to fundraising.