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As Editor-In-Chief for one of the non profit sector's most influential publications, Nhu Te has had a front row seat during a year of immense challenges and changes in fundraising. In this far reaching interview, Nhu shares her unique perspective on some of the most pressing questions and answers facing the industry.
Topics Include: The impact of COVID-19 and how Nonprofit PRO helped the sector respond, the George Floyd protests and the state of diversity and inclusion in fundraising, new technologies and what nonprofits need to do to reach a new generation of donors, fighting the stigma of overhead, and much more.
Whether you want to take stock of how 2020 has changed fundraising or look ahead to what is coming next, you'll get value from Nhu's front line insights.
Show Notes:
https://www.nonprofitpro.com/
Nhu Te
Editor-in-Chief/Content Director, NonProfit PRO
As CEO of Virtuous and author of the book Responsive Fundraising, Gabe Cooper is leading the way to create a more personal, unsiloed experience between donors and the organizations they support. Dan's conversation with Gabe will change the way you think about fundraising and the relationship with your donors regardless of whether your non-profit is an institution built on direct mail or a digital-first destination for millennials and Gen-Z.
Topics discussed include: What is responsive fundraising?, what your organization can learn from Amazon and NetFlix, how changing consumer trends impact the non-profit sector, forced innovation due to COVID-19, how a responsive fundraising mindset can improve retention, using digital touch points to enhance direct mail, the power of personas, and much more!
If you're looking to move past buzzwords and get actionable advice on how personalization, automation, and multi-channel fundraising can improve your program you won't want to miss this groundbreaking discussion with Gabe Cooper.
Show Notes:
https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits/dp/194419472X
https://www.virtuouscrm.com/
Did you know that over half of Americans have listened to a podcast? No longer a niche activity, podcast listening has grown by 50% over the last 3 years. The medium’s explosive growth has created a tremendous opportunity for non-profits to deliver value to their donors through the spoken word. As host of the Groupthinkers Podcast, Justin McCord has helped build RKD Group’s podcast into one of the most influential and forward thinking shows in the nonprofit sector. In this wide ranging conversation he talks to Dan about what it takes to build a successful podcast and how the format can help nonprofits provide information hungry donors with valuable engagement that can deepen relationships, improve retention, and fortify community with your organization’s most passionate fans. Topics include: The importance of a value-first approach, establishing your organization as an authoritative voice for your mission, content ideas, expectations about monetization, and why your content’s quality is much more important than your production values. Justin also shares his thoughts on the impact of “at home” content on the industry and how COVID-19 may permanently change fundraising best practices. Justin’s insights are a must-hear for any organization looking to get started or just curious about the power of podcasting.
Show Notes:
https://www.linkedin.com/in/mccordjustin/
https://soundcloud.com/groupthinkers
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