Dynamic Nonprofits

Dynamic Nonprofits

By Dan SonnersBusinessNon-Profit
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Dynamic Nonprofits episodes

  • Fundraising Perspectives: Best Super Bowl 54 Ads
    Being a fundraiser gives us unique insights into the broader marketing world. Here, Dan breaks down his 5 favorite commercials from Super Bowl 54 because of their ability to command attention, storytelling, and prospects for driving sales downstream.
    15 min
  • DNP QuickTake #9 - Surviving the 2020 Election
    Dan discusses his concerns about the impact the 2020 election could have on the charitable sector. He breaks down why nonprofits should be concerned about the surge in grassroots giving as well the amount of donors’ attention that this unprecedented election will consume. Most importantly though, he talks about the steps that organizations can take to limit the election’s impact and provides tangible examples to do just that. If you’re concerned about how the election will affect your fundraising but aren’t quite sure what to do about it, this QuickTake is a must listen from a unique perspective.
    15 min
  • DNP Groundbreakers: Lee Elias, Founder of Game Seven Group
    Dan interviews Lee Elias, a renowned expert in team building and building winning cultures. Lee breaks down the art and science behind his customized programs for building bonds within sports teams, businesses, healthcare entities, and non-profit organizations - Inspired by his athletic and coaching career, and his admiration of the US Military. Dan and Lee deconstruct how team building, improved mission focus, and a winning culture can benefit nonprofits by breaking down silos, improving morale, encouraging collaboration, and increasing revenue. Lee also shares his advice for creating content which your donors will want to consume based on his background in digital marketing and building multiple successful online businesses of his own. If you work for or with a nonprofit, this is a must-hear straight talk perspective you won’t get anywhere else.
    Show Notes:
    Lee Elias
    Founder, Game Seven Group [email protected]
    https://www.gamesevengroup.com/
    https://www.linkedin.com/in/leeelias
    https://www.welive.hockey/
    https://hockeywraparound.com/
    https://bladeshades.com/
    https://www.amazon.com/Think-Like-Fan-Invest-Your/dp/1612061044
    https://www.amazon.com/Win-Every-Create-Championship-Culture/dp/1612061273
    https://podcasts.apple.com/us/podcast/welive-hockey-podcast/id1480998749
    https://podcasts.apple.com/us/podcast/geeks-who-like-sports/id1459047440
    56 min
  • RANT: “New” Does Not Replace The Value of Direct Mail

    In this passionate hot take, Dan details how nonprofits can be hurt by divesting from direct mail in order to invest in emerging channels. As supporting evidence, he references a landmark case study conducted by the American Cancer Society which shows the negative impacts ACS faced when they quit direct mail acquisition for 18 months. Finally, he calls on direct mail, digital, and emerging vendors to explore collaboration opportunities which could transform fundraising and the non-profit sector - Creating limitless opportunities for both. It’s a rant which is sure to get you thinking regardless of what side of the industry you work on.


    Show Notes:

    ACS Case Study

    http://agitator.thedonorvoice.com/american-cancer-society-flops/

    13 min
  • DNP QuickTake #8 - Look past the ROI to the LTV
    Dan breaks down why nonprofits might be hurting their retention rates by focusing too much on the return on investment (ROI) from their prospecting program. Instead, he suggests using lifetime value (LTV) as the primary metric to determine the health of your program. Finally, he provides some actionable tips for how your organization can transition to an LTV mindset.
    12 min
  • DNP Groundbreakers: Taylor Shanklin, VP Marketing @ Pursuant

    Content Marketing: It’s a buzz term which is dominating fundraising (and most facets of marketing). But what does it really mean and how can nonprofits leverage content marketing to help them acquire more donors? Where do you get started? Why is content so important in modern fundraising and how do you measure it’s impact? In this wide ranging interview, Dan speaks with Pursuant’s Taylor Shanklin who offers her perspective based on over a decade in the nonprofit sector. Whether your organization is just thinking about starting a content marketing program or you’re trying to take yours to the next level, this is a topical discussion you’ll want to listen to.


    Show Notes:

    Taylor Shanklin 

    https://www.linkedin.com/in/tshank/

    https://www.soar.how/


    49 min

About Dynamic Nonprofits

From the publisher's feed

A different kind of nonprofit podcast! Dynamic Nonprofits' mission is to help nonprofit organizations increase their impact with an unsiloed approach to fundraising.