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Retention: It’s the top issue on every fundraiser’s mind today. In this topical conversation, Bryan shares with Dan his company’s innovative approach to increase donor retention - Using branded swag to improve donor sentiment and transform donors into evangelists for your organization. Based on his over 30 years of commercial experience, Bryan breaks down the data behind targeting swag to your core audience, the science of reciprocity, and why simple / practical giveaways make for the best marketing devices. It’s a far reaching conversation which is a must listen for fundraisers seeking innovative answers to improving donor loyalty.
Guest Contact Info:
Bryan G. Biddle
Proforma Signature Solutions
https://www.linkedin.com/in/bryanbiddle/
https://www.proforma-solutions.com/
Additional Show Notes:
https://www.linkedin.com/posts/bryanbiddle_fundraising-donorschoose-donors-activity-6575469664774737920-I9pg
https://www.inc.com/shama-hyder/what-you-can-learn-from-doubletrees-famous-chocolate-chip-cookies.html
You’ve probably been told that authenticity will help your fundraising efforts, but what exactly does that mean? Finally, a check list that you can use to inject authenticity into your program. In this episode, Dan deconstructs his “6 Principles For Authentic Fundraising” that he’s compiled over years of studying authenticity and it’s benefits. Have a listen and find out if authenticity could be the key to improving your organization’s relationship (and retention rates!) with your donors.
Show Notes:
https://info.rkdgroup.com/whitepaper-online-giving-december-2018
https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authentic-marketing-3-6e73242baf3a
https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authentic-marketing-2-dc4ba31d6b93
https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authenticity-cd8e3ed08afe
https://www.cnn.com/2019/04/10/politics/2020-fundraising-numbers-quarter-1/index.html
Dan does a deep dive into content marketing and explains why a content marketing strategy should be a part of every organization's fundraising mix. He also provides 4 actionable examples which can be implemented by any nonprofit on little or no budget.
Show Notes:
https://badgergroup.com/why-print-newsletters/ https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/#1aea038933c3 http://www.millwardbrown.com/docs/default-source/insight-documents/case-studies/MillwardBrown_CaseStudy_Neuroscience.pdf https://www.mailmen.co.uk/sites/default/files/Private_Life_of_Mail_RESEARCH_BOOK_A4_ONLINE.pdf https://www.amazon.com/Revenge-Analog-Real-Things-Matter/dp/1610395719 https://www.youtube.com/watch?v=PR4s-xLa01E https://www.podcastinsights.com/podcast-statistics/ https://www.classy.org/blog/seo-for-nonprofits-how-to-take-off-in-less-than-30-minutes/ https://blog.higherlogic.com/how-to-increase-nonprofit-website-traffic-and-how-that-translates-to-revenue https://www.amazon.com/Think-Like-Fan-Invest-Your/dp/1612061044 https://www.netflix.com/title/81035279
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