FULL SHOW NOTES
https://podcast.nz365guy.com/73

• Background and career journey 
• Background and plans of Paritta Group 
• Getting sales and marketing rhythms in place 
• Defining ideal customer profile 
• Most effective ways for people to find your products and services 
• Targeting customers and focusing within a geography 
• Niching in AI (Augmented Intelligence) 
• The toughest thing about starting a new practice and how capital/cash flow affects decision making 
• Finding and attracting the right talent, contractors vs FTEs and US employment laws 
• Measuring progress and success and setting the vision and culture for the company 
• Top recommendations for revenue generation 
• Key advantages to partnering with Microsoft 
• Competing against Salesforce and another Microsoft partner 
• Major wins  
• The biggest risk taken in business 

Resources

• CRMUG
• Microsoft Ignite
• Microsoft Partner Network
• Arc’teryx Equipment

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Thanks for listening 🚀 - Mark Smith