In this episode of the E-Commerce Expander Secrets podcast, host Riki Hooker is joined by Kitty Lai, founder of Me Brand and KIT London. Kitty is a branding strategist and creative designer, with a focus to help businesses and entrepreneurs to create and elevate their brand offering to appeal to their ideal audience with visual design assets, campaign or a brand strategy.
She is passionate with working alongside clients to solve their creative problems, by delivering a desirable design solution that can help them get unstuck, whatever the challenge. Over the last 20 years, she has curated vast commercial experience working for well-known retail brands, offering her versatile skills and knowledge as a branding, packaging & graphic designer, including leading and managing in-house design teams.
In this episode we will be talking about:
Sustainability- What steps Kitty has taken to make KIT as sustainable as possible, through both its products, manufacturing, and logistical operations
How to market your business to your target audience successfully
How she built her personal brand and what positive impact it had on her business's development
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