e-motion wellness podcast

Craig "Bubba" Norton is the founder of A Better Boat Recovery Services, co-creator of GUTS (God's Unseen Training System), and a recovery coach, interventionist, and advocate with nearly 17 years of continuous sobriety. After overcoming his own battle with addiction, Bubba dedicated his life to helping individuals and families navigate the challenges of substance use disorders through interventions, recovery coaching, sober transportation, case management, and long-term recovery support.

Drawing from lived experience, evidence-informed practices, the principles of 12-step recovery, and years of hands-on work, Bubba believes that lasting transformation comes from honesty, accountability, connection, and a willingness to do the work. His approach focuses on helping people build recovery capital—the relationships, resources, and life skills that create a strong foundation for sustainable recovery.

As the co-creator of GUTS (God's Unseen Training System), Bubba is developing a coaching framework designed to equip recovery professionals with practical tools while empowering clients to build purposeful, resilient lives. His mission is rooted in the belief that recovery is not something anyone achieves alone—it is built through community, service, and meaningful human connection.

Outside of his professional work, Bubba is married to Wendi Willoughby Norton, whom he considers his greatest source of love, encouragement, and partnership. Together they have built a life centered on faith, family, and serving others. He is also the proud stepfather of Mollie, whose presence continues to inspire his commitment to living a life of purpose and integrity.

Whether he's leading an intervention, coaching someone through the early stages of recovery, or speaking to an audience about hope and resilience, Bubba's message remains consistent: no matter how difficult the past may have been, every day is another opportunity to choose a different path and create a better future.

Today's guest is Peter Doyle, a licensed therapist, addiction counselor, and recovery advocate whose career has been dedicated to helping people build lasting change.

Peter has worked in behavioral health since 2008 and holds a Bachelor's degree in Psychology and a Master's degree in Addiction Counseling. After spending more than a decade leading residential treatment programs and operations, he transitioned into a Primary Therapist role, where he combines years of leadership experience with a deeply personal understanding of recovery.

Having been on his own recovery journey for more than 20 years, Peter believes healing extends far beyond abstinence. His approach emphasizes whole-person wellness—addressing the mind, body, relationships, and purpose that create sustainable recovery. Throughout his career, he's remained committed to helping individuals move beyond survival and build lives grounded in resilience, connection, and long-term well-being.

In this conversation, we explore what it truly means to recover, the importance of treating the whole person, and why lasting transformation happens when clinical expertise meets lived experience.

Today’s guest is someone who’s lived through the darkest parts of addiction and turned that experience into a mission to help others find hope.

Matt Handy is the host of the My Last Relapse podcast, where he has honest, unfiltered conversations about addiction, relapse, recovery, and what it really takes to rebuild a life. After spending nearly two decades battling heroin addiction, experiencing homelessness, and serving time in prison, Matt found recovery and has dedicated his life to helping others do the same.

Today, he’s one of the founders of Harmony Grove Behavioral Health and is challenging many of the traditional conversations around addiction by encouraging authenticity, compassion, and individualized recovery instead of shame and stigma.

Matt's story is one of resilience, redemption, and purpose.

Jason "Jay Mac" McDonald, better known as "The Backstah", is a nationally recognized mural artist, airbrush painter, entrepreneur, and recovery advocate whose work has transformed businesses, schools, gyms, and community spaces across the country. Known for his bold artistic style and larger-than-life murals, Jay has built a career by turning creativity into purpose and using art to inspire connection, hope, and transformation.

But behind the vibrant colors is a story of resilience.

Growing up on the streets of Boston, graffiti became both an outlet and an identity. After years of battling addiction and living a life that could have ended very differently, Jay found recovery and redirected the same passion, discipline, and creativity that once fueled destructive choices into building a successful business and a meaningful life.

Today, Jay uses his platform to share an honest message about recovery, personal accountability, and second chances. Through his artwork, public speaking, and entrepreneurial journey, he encourages others to believe that their past does not have to define their future. His story is a powerful reminder that transformation is possible—and that with purpose, persistence, and the willingness to do the work, it's never too late to create something extraordinary.

Sabyn Mayfield, a Nashville native, began his career as an award-winning filmmaker and musician. He graduated from the Los Angeles Film School in 2001 with a focus on Directing and Producing, launching a successful career in the entertainment industry that spanned over two decades.

While building his career, Sabyn also embarked on his own journey of recovery from mental health and substance use disorders. This personal transformation led him to shift his focus toward helping others in their own healing journeys. In 2022, he completed the Christian Institute’s Drug and Alcohol Counseling Program, became a member of CCAPP, and earned certifications as a Registered Alcohol/Drug Technician (RADT) and a Certified Alcohol & Drug Counselor-I (CADC).

Sabyn’s connection to The Bridge to Recovery is deeply personal—he is a former client whose experience at the program changed and saved his life. Now serving as CEO, he is dedicated to expanding The Bridge’s reach, ensuring that its life-changing work continues to impact individuals and families for generations to come.

With a background spanning both creative industries and behavioral health, Sabyn brings a unique perspective to his leadership. His ability to connect with individuals from diverse backgrounds, combined with his passion for recovery, guides his mission to make The Bridge to Recovery a place where transformation and healing thrive.

Today’s guest is Joey Stax — fitness entrepreneur, social media personality, and founder of the supplement brand Stax Supps. Known for his intense training style, no-filter personality, and motivational content, Joey has built a massive online following through raw authenticity and a relentless work ethic.

But his story goes way deeper than fitness.

Before becoming a successful entrepreneur and influencer, Joey came from a difficult background that included organized crime, prison time, and years of personal struggle. In recent interviews, he’s opened up about growing up around meth labs and gang culture in San Antonio, serving prison sentences in his early years, and ultimately rebuilding his life through fitness, business, and fatherhood.

Today, Joey has transformed that journey into a platform that reaches millions — inspiring people through bodybuilding, entrepreneurship, mindset, and personal accountability. From launching businesses like Stax Supplements and building a loyal community online to sharing the lessons learned from his darkest moments, Joey’s become a powerful example of reinvention and resilience.

Matt Fleming is a speaker, coach, author, and founder of Redeemed Strength. After overcoming years of addiction, adversity, and personal struggle, Matt dedicated his life to helping men transform pain into purpose and rebuild their identity from the inside out.

Through faith, fitness, discipline, and honest self-reflection, Matt teaches men how to break destructive patterns, take ownership of their lives, and become stronger mentally, physically, and spiritually. He is the author of You Rule The Way and has built a powerful platform centered around resilience, leadership, masculinity, and personal transformation.

Today, Matt speaks to audiences around the country, sharing his story and helping others develop the mindset, structure, and accountability needed to create lasting change.

This week’s Founders Meeting episode is a special one.

I had the chance to sit down and interview my business partner and the founder of E-Motion Wellness, Jason Turner. We went beyond the surface and talked about the vision behind the brand, the journey it took to build it, and what continues to drive everything we do today.

Jason shares some real insight into leadership, resilience, and what it actually means to create something with purpose, not just profit.

If you’ve ever been curious about the “why” behind E-Motion Wellness or wanted a closer look at the mindset behind the mission, this is one you don’t want to miss.

Stay tuned!

Mark England—co-founder of Enlifted and a pioneer in mindset and communication coaching—is joining us to break down how the words you speak and the stories you tell yourself shape your entire reality. With over 15 years of experience, a background in education, and having coached thousands around the world, Mark has built a system that helps people take control of their mindset through language, breath, and awareness.

In this episode, we dive into how to eliminate self-sabotage, shift out of victim mentality, and create a stronger, more disciplined version of yourself from the inside out.

If you’re serious about growth, performance, and leveling up every area of your life, this is one you don’t want to miss.

A lot of programs can get someone sober for 30 days. Very few can help them stay that way when life starts living again.

In this episode of Meet the Humans, we sit down with Jamie Corless, Director of Recovery Integration at e-motion wellness — one of the people responsible for ensuring what happens inside treatment actually translates to the real world outside it.

Jamie has been instrumental in building the systems that connect mental health care, addiction treatment, and sober living into something that resembles real continuity — not just handoffs and hope. From overseeing IOP and PHP programming to operating sober living environments, Jamie lives in the gap where most people fall through.

This conversation goes beyond titles and into the mechanics of recovery that actually sticks.

We get into:

• Why most treatment models fail the moment structure disappears
• What “recovery integration” actually means (and why it’s usually missing)
• The role of accountability, environment, and consistency in long-term change
• How crisis management really works when it’s not theoretical
• Why physical training and mindset work aren’t extras — they’re foundational

Jamie also shares how their background as a CrossFit coach, recovery coach, and Enlifted mindset coach shapes a more physiology-driven, action-oriented approach to healing — one that doesn’t rely on insight alone to create change.

This is a conversation about building people back up in a way that can survive real life — not just treatment.