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November 03, 2021

E103: Talking the Marriage of Digital & Direct Mail Marketing Automation w/ Dennis Kelly, Postalytics - At the Coalface Podcast - 4 November 2021

49 minutes

Dennis is the Founder of CEO of Postalytics - https://www.postalytics.com

Postalytics is a SaaS direct mail marketing automation platform - think of it like Klaviyo but for direct (physical) mail

Postalytics brings the power of segmentation, marketing automation, workflows and sending to an easy to use SaaS direct mail marketing automation platform for brands

Merchants can use the Postalytics interface to create direct mail workflows and campaigns, designate target recipient groups/segments and trigger off the printing and mailing functions, with end to end trackability right from the Postalytics platform

In this episode, Jason and Dennis discuss how brands can leverage direct mail, automation and mail analytics to dramatically improve their brand experience and achieve messaging cut through that rivals email

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By Jason Greenwood

4.9