Greg is the Founder & CEO of Devicedesk - https://www.devicedesk.com

Devicedesk is a 6 year old, specialist B2B SaaS enterprise eCommerce & order management platform based out of Melbourne, Australia

Enterprise B2B merchants have very unique needs, especially in verticals like IT products, IT services and Telcos

Devicedesk was specifically built for these complex environments

Devicedesk makes it easy to deploy and connect B2B eCommerce experiences with B2B buyers

In this episode, Jason and Greg discuss how the rise of B2B eCommerce has forced brands to revisit their eCommerce experience to help eliminate buying friction and better emulate the B2C eCommerce experience