James Taylor is the Founder & CEO of Particular Audience - https://particularaudience.com

Particular Audience is a dynamic eCommerce website personalisation platform for commerce

Particular audience also helps merchants personalise the customer experience across other digital platforms and services via native integrations with 3rd party marketing tools

Particular Audience is a true 'Search & Merch' platform, personalising the customer experience across site search, category merchandising, product recommendations and content

In this episode, Jason and James discuss how important it is to personalise the experience for each and every customer if they are to feel valued, appreciated and ultimately brand loyal