In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.

If you want to stop ghosting and start closing, this episode is your playbook.

For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day.

Head to www.wedcon.co.uk

In a Nutshell. This episode covers

stop wedding enquiry ghosting

how to close more wedding leads

wedding business pricing transparency

convert wedding enquiries

wedding supplier sales tips

follow-up for wedding enquiries

Episode Highlights

Why ghosting is a funnel problem, not a couple problem

The key stats showing how couples really choose suppliers

How to diagnose your funnel and see where leads drop off

Why transparent pricing matters (even for bespoke services)

The balance between too much and too little info on lead forms

The 3-message close that keeps enquiries warm without feeling pushy

Real success stories from suppliers who booked clients months later

Sneak peek at the tools and resources waiting at Wedcon 2025