The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.

In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.

We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?

We want to know what you think: Would you work a fake wedding? DM us on Instagram or email [email protected].

Show Notes / Episode Highlights

What exactly is the fake wedding trend and how it started

Where it’s going global (India, Dubai, US, UK)

Why Gen Z and Millennials are driving demand

How wedding pros can monetise the trend without losing brand integrity

The ethical debate - does it undermine “real” weddings?

In this episode, we’re tackling the big question: is blogging still worth it for wedding suppliers in 2025? The simple answer: yes - if you do it strategically.

You need to focus on building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), showing your real behind‑the‑scenes know‑how, and writing content that AI search engines can trust.

Katie and Roxy share actionable tips on choosing the right topics, weaving in client stories, adding credibility signals (think bios, data, testimonials), and optimising for AI-driven search.

You’ll walk away knowing exactly what to blog about, how it helps visibility now, and which blog in the archives you should tackle next.

Tune in and get ready to elevate your blog game, get found more often… and book more weddings.

Don't forget to follow The Wedding Business Hub (LINK INSTAGRAM) and share this episode if it lands for you!

In this episode, we’re cutting through the fluff and talking about something too many wedding pros avoid planning for - profit.

If you're booking weddings but not seeing the income you expected, this episode is your wake-up call.

Katie and Roxy break down exactly how to roadmap your way to a profitable wedding business using smart pricing, intentional forecasting, and dive into the Profit First method.

It's not about confusing or scary spreadsheets, just strategy that actually works and makes your accountant fall in love with you.

You’ll hear how real wedding suppliers hit six-figure profits using the framework we shared at last year’s Wedcon and how you can do the same.

If you're ready to ditch burnout and finally pay yourself properly, this is the episode for you.

 Listen now to learn how to plan for profit, not just hope for it.

GET YOUR WEDCON TICKETS HERE

Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.

In this episode, you’ll discover:

• The “marketing pyramid” & why word‑of‑mouth sits at the top

• The IPA framework: Influencers, Pipelines & Anchors explained

• How to stop competing on price and attract premium clients

• The mindset shift from small‑business hustle to CEO‑style strategy

• Why live events like Wedcon turbocharge your learning

Resources & Links:

• 🎟️ Grab your tickets for Wedcon 2025:

• 📚 12 Habits Of Successfully Booked Up Wedding Suppliers

Welcome back to the WedPro Podcast! In today’s inspiring episode, Roxy sits down with luxury wedding planner and international speaker Michelle Jacobs, founder of Elegante by Michelle J, and one of our keynote speakers for Wedcon 2025.

From starting her business in her 50s to becoming one of the most respected names in destination weddings, Michelle shares her journey, lessons learned, and powerful mindset shifts that helped her build a thriving, sustainable business—without burning out.

🔥 In This Episode:

• Why it’s never too late to start your dream business

• How Michelle discovered her niche in Jewish destination weddings

• The story behind her first Italy wedding—and what went wrong (and right)

• Lessons in confidence, overcoming fear, and saying “yes”

• Why putting on your “big girl pants” can change everything

• The power of imperfect action in business

• Why burnout is real in the wedding industry—and how to prevent it

• What to expect from Michelle’s talk at Wedcon 2025

• How to carve out CEO time to work ON your business, not just in it

💥 Whether you’re just starting out or scaling fast, Michelle’s story and insights will leave you fired up to make bold moves in your business!

📌 Early Bird Tickets for WedCon 2025: https://wedcon.co.uk (

• 📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs

• 📌 Email Us: [email protected]

  
  

In this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.

They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.

This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.

Whether you're brand new or scaling past 30k/year, this one’s for you!

Secure Your Spot for WEDCON 2025!

Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.

This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.

Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!

Katie and Roxy go beyond the obvious thank-you card to explore:

• Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.

• Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.

• Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.

• Three VIP touchpoints to try right now:

  • Personalised thank-you videos

  • Anniversary activations

  • Mini documentary-style recaps

• Pro tips for creating shareable content with your supplier partners for organic reach.

• Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.

• The power of tracking and measuring your post-wedding strategies so you can double down on what works.

💡 In This Episode

Ever wondered what happens behind the velvet rope? Join Katie and Roxy as they reflect on their red-carpet chats with Sam Thompson, soak up Brandon’s mission to revolutionise accessibility for the visually impaired, and celebrate every purpose-driven winner.

In this episode you’ll discover:

How a crystal-clear “why” can elevate your authority and attract dream couples

Real-world stories that spark fresh ideas for your next event—think WedCon in November

Simple shifts to infuse purpose into your marketing, services, and collaborations

Whether you’re a planner, florist, photographer, venue owner, or bridal designer, press play for inspiration that could transform your approach to growth.

Feeling like 2025 is flying by? In this solo episode, Roxy takes the mic to guide you through a much-needed mid-year reset for your wedding business. Whether you're fully booked and frazzled or facing an unexpected quiet spell, this episode is your no-fluff, soul-soothing permission slip to pause, reflect, and reset. No spreadsheets. No plane ticket to Bali. Just practical questions, mindset shifts, and one very important hour of CEO time.

What You’ll Learn in This Episode:

• Why now is the perfect time for a business check-in

• The #1 question to ask yourself about what’s actually working

• A simple mindset exercise that could change your next 30 days

• How to let go of energy-draining tasks without guilt

• The power of a "To-Not-Do" list

• What to prep for as Q3 and Q4 roll in (hello, engagement season!)

• Easy CEO rituals to refresh your business and mindset

• A grounding journal prompt to reconnect with your next-level self

Mini Homework from Roxy:
✅ Block one CEO hour this week
✅ Write your “To-Not-Do” list
✅ Pick one small reset ritual to clear the decks

Mentioned in This Episode:
✨ Flodesk – Beautiful, intuitive email marketing made easy
✨ Free 20–30 min strategy calls for wedding business owners – DM us on Instagram to claim yours!

Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?

In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.

They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.

Expect bold advice, practical tips, and a kick up the bum (with love).

 Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.

• Get your Wedcon 2025 here: https://www.wedcon.co.uk

Connect with Joel:

• Joel's Insagram
• Grab Your Copy of STAY HUNGRY
•