In this episode, we’re tackling the big question: why isn’t your marketing copy converting into bookings? The simple answer is that most wedding pros write for the head, not the heart. Couples don’t book because of the number of hours, images, or bouquets – they book because of how you make them feel. Katie and Roxy share insights from groundbreaking research on emotional motivators (the feelings that drive spending), what most suppliers are doing wrong, and how you can align your messaging with what couples actually care about. You’ll learn why practical details matter but emotions seal the deal, and why connected couples are 52% more valuable than satisfied ones. Plus, they reveal how this ties into The Profit Shift – a new framework they’ll be breaking down at Wedcon this November.

In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.

If you want to stop ghosting and start closing, this episode is your playbook.

For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day.

Head to www.wedcon.co.uk

In a Nutshell. This episode covers

stop wedding enquiry ghosting

how to close more wedding leads

wedding business pricing transparency

convert wedding enquiries

wedding supplier sales tips

follow-up for wedding enquiries

Episode Highlights

Why ghosting is a funnel problem, not a couple problem

The key stats showing how couples really choose suppliers

How to diagnose your funnel and see where leads drop off

Why transparent pricing matters (even for bespoke services)

The balance between too much and too little info on lead forms

The 3-message close that keeps enquiries warm without feeling pushy

Real success stories from suppliers who booked clients months later

Sneak peek at the tools and resources waiting at Wedcon 2025

September is here – and that “back to school” feeling isn’t just for the kids. For wedding suppliers, it’s the perfect time to reset, refocus, and set yourself up for the busiest booking months of the year.

In this episode, Katie and Roxy dive into why Q4 is your secret weapon for growth. From Christmas and New Year proposals sparking the January contract boom, to Valentine’s engagements fuelling March bookings – the work you do now determines how booked you’ll be next year.

We’ll cover:

Why nothing changes if nothing changes – and how to break the cycle

How algorithms, SEO and content flow need Q4 to gain traction

Smart ways to use styled shoots, networking and planning to get ahead

Why Wedcon in November is the ultimate accelerator for wedding business owners

🎟 Join us at Wedcon – the UK’s must-attend wedding business event, packed with strategy, inspiration, and connections that will power your 2026 bookings: www.wedcon.co.uk

👉 Follow the podcast for more straight-talking growth strategies for wedding pros.

The fake wedding trend is taking over social feeds and it’s not just happening in India anymore. From luxury venues in Dubai to campuses in the US, these full-scale wedding events have everything… except the actual marriage.

In this episode, join Katie and Roxy as they unpack exactly what a fake wedding is, where the trend is headed, and their thoughts on whether it’s an opportunity or a threat to the meaning of weddings.

We’ll share how suppliers can turn this into off-season wedding bookings, fresh marketing content, and collaborative events that generate real revenue. Plus, we get into the big debate – does this undermine the emotional and cultural significance of marriage, and should it even be called a wedding?

We want to know what you think: Would you work a fake wedding? DM us on Instagram or email [email protected].

Show Notes / Episode Highlights

What exactly is the fake wedding trend and how it started

Where it’s going global (India, Dubai, US, UK)

Why Gen Z and Millennials are driving demand

How wedding pros can monetise the trend without losing brand integrity

The ethical debate - does it undermine “real” weddings?

In this episode, we’re tackling the big question: is blogging still worth it for wedding suppliers in 2025? The simple answer: yes - if you do it strategically.

You need to focus on building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), showing your real behind‑the‑scenes know‑how, and writing content that AI search engines can trust.

Katie and Roxy share actionable tips on choosing the right topics, weaving in client stories, adding credibility signals (think bios, data, testimonials), and optimising for AI-driven search.

You’ll walk away knowing exactly what to blog about, how it helps visibility now, and which blog in the archives you should tackle next.

Tune in and get ready to elevate your blog game, get found more often… and book more weddings.

Don't forget to follow The Wedding Business Hub (LINK INSTAGRAM) and share this episode if it lands for you!

In this episode, we’re cutting through the fluff and talking about something too many wedding pros avoid planning for - profit.

If you're booking weddings but not seeing the income you expected, this episode is your wake-up call.

Katie and Roxy break down exactly how to roadmap your way to a profitable wedding business using smart pricing, intentional forecasting, and dive into the Profit First method.

It's not about confusing or scary spreadsheets, just strategy that actually works and makes your accountant fall in love with you.

You’ll hear how real wedding suppliers hit six-figure profits using the framework we shared at last year’s Wedcon and how you can do the same.

If you're ready to ditch burnout and finally pay yourself properly, this is the episode for you.

 Listen now to learn how to plan for profit, not just hope for it.

GET YOUR WEDCON TICKETS HERE

Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.

In this episode, you’ll discover:

• The “marketing pyramid” & why word‑of‑mouth sits at the top

• The IPA framework: Influencers, Pipelines & Anchors explained

• How to stop competing on price and attract premium clients

• The mindset shift from small‑business hustle to CEO‑style strategy

• Why live events like Wedcon turbocharge your learning

Resources & Links:

• 🎟️ Grab your tickets for Wedcon 2025:

• 📚 12 Habits Of Successfully Booked Up Wedding Suppliers

Welcome back to the WedPro Podcast! In today’s inspiring episode, Roxy sits down with luxury wedding planner and international speaker Michelle Jacobs, founder of Elegante by Michelle J, and one of our keynote speakers for Wedcon 2025.

From starting her business in her 50s to becoming one of the most respected names in destination weddings, Michelle shares her journey, lessons learned, and powerful mindset shifts that helped her build a thriving, sustainable business—without burning out.

🔥 In This Episode:

• Why it’s never too late to start your dream business

• How Michelle discovered her niche in Jewish destination weddings

• The story behind her first Italy wedding—and what went wrong (and right)

• Lessons in confidence, overcoming fear, and saying “yes”

• Why putting on your “big girl pants” can change everything

• The power of imperfect action in business

• Why burnout is real in the wedding industry—and how to prevent it

• What to expect from Michelle’s talk at Wedcon 2025

• How to carve out CEO time to work ON your business, not just in it

💥 Whether you’re just starting out or scaling fast, Michelle’s story and insights will leave you fired up to make bold moves in your business!

📌 Early Bird Tickets for WedCon 2025: https://wedcon.co.uk (

• 📌 Full Transcript & Blog: https://www.theweddingbusinesshub.com/blogs

• 📌 Email Us: [email protected]

  
  

In this week’s episode of The WedPro Podcast, Katie and Roxy dive into the essential strategies for winning over Gen Z couples using authentic short-form video. Gen Z is on track to wield an astonishing $74 trillion in spending power by 2040, and if you're not meeting them where they are online—YouTube, Instagram, TikTok—you’re invisible to them.

They chat about how to adapt your marketing to appeal to this always-online, video-loving generation, discuss the importance of authenticity (even with AI in the mix), and give you 5 practical rules for creating effective, engaging video content for your wedding business.

This is a no-fluff, real talk episode packed with stories, practical advice, and encouragement to own your expertise—even when it feels uncomfortable.

Whether you're brand new or scaling past 30k/year, this one’s for you!

Secure Your Spot for WEDCON 2025!

Welcome back to the WedPro Podcast – your backstage pass to building the thriving, burnout-free wedding business you absolutely deserve.

This week, Katie and Roxy are cracking the code on one of the most overlooked (but vital!) areas of growing a sustainable wedding business: keeping your past clients raving and referring you for years to come.

Because let’s face it—so many suppliers stop at the thank-you card and move on. But referrals and retention are the real heartbeat of a booked-out business!

Katie and Roxy go beyond the obvious thank-you card to explore:

• Why post-wedding engagement matters: The psychology of surprise and delight, dopamine spikes, and emotional memories that lead to lifelong fans.

• Turning happy couples into walking testimonials: Social proof, word-of-mouth marketing, and why act two and three of the client journey are crucial.

• Mapping a post-wedding timeline: From two weeks after the wedding to a year or more later—fill those touchpoints with meaningful interactions.

• Three VIP touchpoints to try right now:

  • Personalised thank-you videos

  • Anniversary activations

  • Mini documentary-style recaps

• Pro tips for creating shareable content with your supplier partners for organic reach.

• Bonus touchpoints: Digital keepsakes, curated playlists, framed prints, email strategies, and surprise-and-delight gestures.

• The power of tracking and measuring your post-wedding strategies so you can double down on what works.

💡 In This Episode