In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you’re tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you’re not at your desk—this episode is your roadmap.

The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn’t just another task on your list—it’s the missing piece to consistent bookings.

Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.

Whether you’re brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.

🔧 Resources & Mentions:

• ​💌 Try Flodesk FREE with our exclusive link:
• ​📩 Learn more about our email marketing strategy inside Wed Pro CEO

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don’t adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.  

Try ManyChat Pro for Free!

In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships.

With nearly two decades of experience in the wedding industry, Bernadette reveals key lessons learned, including the importance of adapting your business, staying true to your purpose, and overcoming imposter syndrome.

Whether you’re a wedding professional looking to build stronger connections, boost testimonials, or stay motivated through the highs and lows, this episode is packed with practical wisdom and encouragement.

Tune in for a heartfelt conversation filled with real-life stories, actionable strategies, and inspiring reflections to help you grow your wedding business with confidence.

You can connect with Bernadette here: Instagram and check out her insights over on her blog here

Check Out Content Vault!

Feel like couples are ghosting you when they see your prices? Or maybe enquiries have dipped and you’re secretly wondering… am I charging too much?

Here’s the truth no one’s saying: you’re probably not charging too much — you’re just not communicating your value clearly enough. In this episode, Katie & Roxy unpack the real reasons bookings might be down (spoiler: it’s not your fault), and how better messaging, clearer positioning, and more confident pricing can turn things around.

They’ll also walk you through the tool they use with their own clients to help you confidently set prices that actually make sense — and finally stop second-guessing yourself.

🎧 Hit play for insights, mindset shifts, and tips you can action today.

Try Flodesk to book more weddings with better email marketing!

https://tinyurl.com/4bazwvr4

Is your inbox quieter than usual? Feel like enquiries have dipped — and you don’t know why? You’re not alone.

Gen Z now makes up the majority of engaged couples… and they’re booking wedding suppliers in a totally different way. If you’re still selling like it’s 2015, you could be missing out on dream clients without even realising it.

In this episode, Katie & Roxy break down exactly how Gen Z couples shop, what turns them off, and how to update your content, pricing, and sales process to stay booked in 2025 and beyond.

You'll learn how to:

Grab Gen Z’s attention fast

Build trust before they enquire

Use social proof strategically

Decide if you should show pricing on your site

Make booking you feel seamless

💌 Plus, we share our go-to email platform Flodesk — it’s beautiful, easy-to-use, and perfect for wedding pros. Try it free + get 50% off via THIS LINK.

In this episode, Katie and Roxy dive into a question they get asked all the time: what does coaching actually look like? They break down the misconceptions around coaching, the reality of what working with them inside WebPro CEO truly involves, and why their tailored, human approach sets them apart from memberships and generic programmes. If you’re tired of winging it and want real support built around you, this is the episode you’ve been waiting for.

• Why most people seek coaching when things are “fine” – but could be better

• The difference between DIY learning, memberships, and real coaching

• How tailored support can shortcut years of struggle

• Why no two client game plans are ever the same inside WebPro CEO

• How Katie and Roxy balance business strategy with life’s messy realities

• Their commitment to building realistic, sustainable business growth

• The emotional side of coaching that most business programmes miss

• Real stories from real clients (and why flowers sometimes say more than a spreadsheet)

• The myth of hustle culture and why it's outdated for today’s wedding pros

WedPro CEO Lifetime

WedPro CEO 5 months

📌 Episode Summary:

In this trend-packed episode of the Webpro Podcast, Katie and Roxy dive deep into The Knot's 2025 Wedding Vendor Report and unpack what today’s couples are really prioritising. From shifting budgets and guest expectations to faster booking timelines and inclusive trends—this is your essential guide to staying ahead in the evolving wedding industry. Plus, they share practical tips to streamline your enquiry process, boost bookings, and show up stronger online. Don’t forget—WedCon 2025 early bird tickets are now live and selling fast!

• Why WedCon 2025 Is Unmissable: Get the scoop on the biggest wedding biz event of the year, plus exclusive early bird bonuses.

• Top Couple Priorities for 2025: Discover why guest experience, budget transparency, and personalisation are leading the way.

• Shorter Planning Timelines: Learn how to adapt your services for couples booking within 6–9 months.

• The New Rules of Communication: From DMs to mobile-friendly sites—what modern couples expect from suppliers.

• Pricing with Confidence: How to increase your perceived value instead of discounting your services.

• Website Must-Haves in 2025: Mobile-first, fast-loading, and easy-to-navigate is the bare minimum now.

• 5 Wedding Trends You Need to Know: Including emotional “first look” moments, evolving wedding parties, and unique venue choices.

• Guest Experience Matters Most: 72% of couples prioritise creating an amazing experience for their guests—make sure your offer reflects that.

• Personalisation is Key: Highlight ways couples can customise your service to make their day feel truly “them”.

• Budget-Conscious but Quality-Driven: Even couples with tighter budgets are happy to spend more if it feels valuable.

• Plan for Shorter Timelines: Couples are planning quicker—make it easy for them to book you fast.

• Your Website Needs to Work Harder: It must be mobile-friendly, intuitive, and guide couples effortlessly to enquiry or booking.

• Keep Forms Short and Sweet: A long, complicated contact form will scare people off—simplify your process.

• Showcase Inclusivity and Flexibility: From diverse imagery to non-traditional ceremony locations, your content should reflect real modern weddings.

Don’t miss the wedding business event of the year! Hit the [link in the show notes] to lock in your place and bonuses before they’re gone.

Instagram: @theweddingbusinesshub
Website: theweddingbusinesshub.com

📝 What You'll Learn in This Episode:🔥 Key Takeaways:🎟️ Grab Your WedCon 2025 Early Bird Tickets:📲 Connect with Us:

Ever seen someone online and just knew they were fully booked — without them even saying it?

That’s booked-out energy. And in this episode, we’re breaking down exactly how to create it — not by faking it, but by showing up with the kind of confidence, positioning, and messaging that makes couples say “I need to book them” before they even hit send on an enquiry.

We’re talking about the signals your brand is sending (without you realising), the subtle things that build trust and credibility, and how to go from “nice to follow” to “I need to work with you.”

This isn’t manifesting. It’s marketing that actually works.

🔗 Link to The Content Vault in the show notes

http://bit.ly/4kB17DL

Struggling to get booked — and starting to panic that your prices are too high? You’re not alone. But here’s the truth no one’s telling you: it’s probably not your pricing that’s the problem.

In this episode, we’re unpacking the real reasons couples might be ghosting you — and how to fix them fast. From unclear messaging and confusing booking processes to not showing up where your ideal client actually hangs out, we’ll help you spot what’s really going on behind the silence.

If you’ve ever felt invisible online (or like other suppliers are your only audience), this one’s a must-listen.

PLUS: we’re sharing something that’ll help you fix your content overwhelm for good.

Listen now and let’s change the game.

Link to Content Vault: http://bit.ly/4kB17DL

Welcome to a special episode of the Wed Pro Podcast! While we’re usually bringing you fresh new insights every week, today we’re doing something a little different but just as valuable. We’ve compiled some of our listeners’ favourite episodes—packed with tips, tricks, and expert knowledge—to help take your wedding business to the next level. Whether you’re a new listener or a longtime fan, this episode is full of actionable strategies you can start implementing today!

E101:

https://open.spotify.com/episode/74Ch4YQMgrhNgCrZiwXRhz?si=Ocvh4o34RwS02vEp7__yBg

E118:

https://open.spotify.com/episode/2nmEKQLG2ZcENz6HODAJk6?si=P4qoBbBlTkOHdYHg4crYRg

E124:

https://open.spotify.com/episode/39I1N1THBMutMHsPjBT6kT?si=YoEfw8a9QwOWlg1k7dXQ2w

E128: https://open.spotify.com/episode/2aWqfVAaLVB8LrGKtoyVvW?si=3j9UI-7VTQu0KKV3y9SNUQ