In this episode of AI for Business Growth, Dr. Andre Bates sits down with Michael Buckbee, co-founder of Knowatoa, to explore the fast-evolving world of AI-powered search, especially in healthcare and SEO strategy.

From ChatGPT hallucinations to brand sentiment in AI rankings, this conversation dives deep into the real-world use cases, risks, and transformational opportunities of using large language models (LLMs) like ChatGPT, Perplexity, and Google Gemini to drive visibility, improve patient outcomes, and reshape the digital strategy landscape.

What You’ll Learn in This Episode:

✅ Why AI search is revolutionizing healthcare search and clinical decision support

✅ How LLMs like ChatGPT and Claude are redefining SEO for businesses

✅ The rise of brand sentiment scoring and what it means for AI search visibility

✅ The dangers and misconceptions around AI hallucinations and data privacy

✅ Why AI search engines need better grounding in medical databases

✅ How AI tools like GPT can act as "your most popular but least trained employee"

✅ The future of local AI models, search ranking optimization, and content strategies

✅ Practical advice for pharma marketers, healthtech companies, and SEO professionals

✅ The BISCUIT framework for SEO success in AI-driven ecosystems

About the Podcast:

AI for Business Growth  is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.

This show brings together leading experts and changemakers to demystify AI and show how it’s being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI’s role in social good, this podcast offers valuable insights.

AI For Business Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. 

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. 

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