Today's guest is Fergal O'Connor, CEO/founder and Galvin Venugopal, Head of Engineering at Buymedia. The company have been nominated for the 2024 AI Awards in the Best Application of AI in SME for their AI-powered platform, which is designed to transform how SMEs approach advertising.

6:40 Using data-driven insights remove biases in audience media consumption

8:17 Testing multiple models for accurate media insights and feedback

10:01 How econometrics model optimises marketing campaigns for SMEs using AI

12:43 How Quality data sharing optimizes advertising and boosts client ROI

16:09 How Data integration takes time and why patience is needed for insights

18:10 Applying AI to enhance customer journeys and improve advertising efficiency

21:12 Integrating creative data can enhance campaign effectiveness analysis.