Greg is Founder of CEO of WAIR - https://www.getwair.com

WAIR is a SaaS platform that plugs into eCommerce websites to help fashion brands help their customers get the right product, in the right size for them, first time

WAIR helps to dramatically reduce fashion size 'bracket' buying and resultant customer returns due to incorrect sizing

WAIR and its sister company Fit3D - use one of the largest proprietary size/fit human data sets ever gathered to help ensure the right fit for every body and body size/shape/type

In this episode, Jason and Greg discuss the importance of fit technology for fashion eCommerce brands and the mission critical nature of trust building with fashion consumers to increase conversion rates and create a stand out customer experience