We explore how to scale in the age of AI without drowning in complexity, moving from one-off pilots to reusable platforms, and from efficiency-only thinking to adaptability, trust, and aligned autonomy. Helena Hörnerbrandt shares enterprise-tested principles that travel across 65+ markets, plus a real ABS rollout that shows product over project in action.

• deepfake demo as a visceral risk signal
• value-led scaling and decoupling growth from OPEX
• escaping point-solution spaghetti with use case families
• bimodal model for value creation and capitalization
• governance that speeds decisions, not stalls them
• continuous design over static process change
• trust, discipline, aligned autonomy, and mastery
• product vs project and market enablement roles
• ERP standardization vs data pattern standardization
• the intelligence plane and shared, synthetic, real-time data
• buy to build, ecosystem scaling, and partnerships
• Europe’s need for sandboxes and co-created guidance
• AGI outlook across both risk and opportunity

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