In 1987 Jackie Bushman created the #1 deer hunting magazine in America called Buckmasters BBC Whitetail Magazine. The goal was to promote the positivity of sportsmanship and wildlife conservation within the deer hunting community. From there Jackie has grown into one of the top characters in the hunting industry. Jackie went on to create RACK and GunHunter Magazines. Jackie also opened the doors for TV hunting shows with his Buckmasters tv show which began airing on TNN in 1988. Buckmasters continues on The Outdoor Channel along with "The Jackie Bushman Show".