Today’s guest is Frankie Bates, CEO and Co-Founder at Prodensus. In the podcast, Frankie delves deep into the birth of his groundbreaking company, Prodensus, highlighting the innovative strides and the challenges of operating within the freight industry.Topics include:

0:00 How a frustration with data inefficiency led to founding Prodensus

2:08 Why data accuracy is critical as freight data errors cost millions

3:03 Automating logistics data to reduce cost and gain insights

4:15 How their AI pivot was validated by winning at the  National Startup Awards

5:23 Adapting quickly and empowering a tech-passionate team

7:02 Using algorithms to categorise, clean and analyse ambiguous freight data

8:32 How the Microsoft's founders program provided unexpected value beyond cloud services

9:37 Global supply chain disruptions highlight the need for data-driven optionality