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That's Pair-uh-dole-ee-uh

Pareidolia - The tendency for perception to impose a meaningful interpretation on a nebulous stimulus, usually visual, so that one sees an object, pattern, or meaning where there is none.  Faces in clouds?  Jesus on toast?  Pareidolia.

Pareidolia Brewing Co. is also a brewery in Sebastian, FL, on the Treasure Coast.  Owner Pete Anderson joined us and we yammer on about beer and cheese.  We love good cheese and just had a fancy new shop open in Atlanta.  Maybe we'll do another cheese show?  Pete likes cheese, and his wife is a proud cheesehead.

Pete also moved to the Eastern coast of Florida from Oregon and was saddened at the beer selection, so he started a brewery.  He also started the Treasure Coast Wine & Ale trail, and he's a member of the Florida Brewers Guild.

We had to talk beer laws with Pete.  Self distro, franchise reform, the usual pain points for small brewers.  Pete's working to change that in Florida.

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