Different Hats Podcast

#E34 | Building a Global Brand with Mark Woolley


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My Guest on the podcast this week is the founder and International Creative Director of leading British hair brand, Electric Mark Woolley.


Electric is one of the beauty industry’s most celebrated hair brands, encompassing award winning salons, an ethical products line, global education, a photographic and film studio, a shared workspace for leading creatives in central London, and its farm & headquarters right here in the Sussex countryside.


The Electric brand continues to grow, absorbing my guests down-to-earth nature, and accessible style, as well as reflecting his energy, drive and vision.

His work regularly appears in leading publications across the globe. He is frequently used as an expert on trends and industry topics and is a regular contributor on global television.


When I started my business Journey in Brighton our two salons were 2 mins round the corner from each other, but inside were pretty much worlds apart. Since starting the podcast I have been dying to have this conversation with him, and it was certainly worth the wait. We delve into Mark's mindset, drive and determination from a young age and owning his first salon at 21. The ability to back himself from as young as 18, doing session work and saying yes to opportunities presented to him. The biggest question was around culture and how he created such a winning culture in a competitive industry from which he has grown a global brand. I could have genuinely continued the conversation for hours and this has to be up there with my favourite episodes yet..


Everyone has a story to tell.. Happy listening


Watch the Episode on YouTube ➡️ https://youtu.be/YYEgwpEAFWg


Find out more about Electric ➡️ https://www.electric-hair.com/

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Different Hats PodcastBy Sam Thomas


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