Always wondered how the big boys like Amazon ensure their prices are always competitive? |

In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. |

2:00 - Automated Pricing Optimisation |

4:30 - Rule Based Pricing |

6:20 - The Technology Behind Pricing Intelligence |

8:00 - Automated Pricing Updates |

10:00 - The Importance of Integration |

10:50 - Next Level Customer Specific Pricing |

12:20 - Market Dynamics & Excess Discounting |

13:10 - Price Split Testing |

14:00 - Brand Differentiation & Discounting |