# THIS EPISODE |Always wondered how the big boys like Amazon ensure their prices are always competitive? |In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. |

# TIMESTAMPS |2:00 - Automated Pricing Optimisation |4:30 - Rule Based Pricing |6:20 - The Technology Behind Pricing Intelligence |8:00 - Automated Pricing Updates |10:00 - The Importance of Integration |10:50 - Next Level Customer Specific Pricing |12:20 - Market Dynamics & Excess Discounting |13:10 - Price Split Testing |14:00 - Brand Differentiation & Discounting |