This episode was prompted by a controversial post Jason made on LinkedIn where he asserted that most merchants simply do not need a Headless Commerce solution and that it's just a popular buzzword for 2020.

Nihad holds much the same view, commented on the post and agreed to be on the pod to discuss this topic further with Jason and here we are.

Nihad is a Managing Partner at Woolman, the biggest Shopify Plus agency in Europe.

Thanks for your insights Nihad!