In this episode of the WedPro Podcast, Katie & Roxy are discussing the noticeable decrease in wedding industry leads compared to the previous few years.

They recall the surge of inquiries after the pandemic as weddings resumed, leading to a temporary boom. Now, with the market returning to normal, they highlight the importance of connecting with potential clients emotionally, not just functionally, and understanding clients' deeper desires.

They emphasize the importance of aligning strategy with brand values, leveraging storytelling, and indicating the unique value of services.

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See you on the next episode!