Jason Andrew is the founder of Brisbane based SBO Financial - https://sbo.financial

He's also the author of 'Stark Naked Numbers' - a book that helps owners/leaders understand the numbers that drive their business to success

Jason is a financial accountant by trade but is an expert financial business consultant more broadly

In this episode Jason & Jason discuss why profits, not just revenue should be the focus of any eCommerce or omni-channel business

Jason helps break down the key financial drivers that ensure the success of your business and busts the 'acquisition at all costs' myth that's so pervasive in eCommerce today