In this episode of the Women in Sport Summer Series, we explore how governance, marketing, and collaboration are driving transformation in women’s sport—both in the UK and globally.

Featuring Alex Teasdale, Executive Director of Women’s Rugby at the RFU, and Dr Dana Lee Ellis, a leading academic in sport marketing and event governance, we unpack the strategic role of the Women’s Rugby World Cup 2025, the power of inclusive networks, and the importance of visionary innovation initiatives.

This conversation is part of the Women in Sport Summit, supported by the Institute for Advanced Studies, Spirit of 2012, and the Women in Sport Research and Innovation Hub at Loughborough University.

Intros 0:00

Leadership and collaboration: 3:50

The eve of the Rugby World Cup: 8:14

Amplification: 11:57

Focus on women's sport: 14:08

Sport beyond the event: 16:23

Global and private examples: 23:51

Inclusive leadership: 32:01

Looking ahead: 38:27

Key takeaway: 45:25

#LoughboroughUniversity #ExpertsInSport #SportsInnovation

#FemaleAthletes #Podcast #Rugby #rugbyworldcup #womensports

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