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Earfluence: Amplify Your Expertise with Podcasting
Earfluence: Amplify Your Expertise with Podcasting episodes
- The Personal Branding Mistake Killing Your LinkedIn Reach
When you think about personal branding, does your chest tighten up a little bit because it means you have to be performative on the approximately 6.7M platforms out there? YouTube, Reels, LinkedIn, TikTok, Twitch, X, newsletters, blog posts, podcasts...and the list goes on.
Personal branding can feel intimidating, but according to Ashia Skye, it doesn't have to be that way - personal branding can be as simple as showing up authentically to that next networking event.
Today, Ashia guides us through the personal branding playbook.
Ashia Skye is an On-Air Personality at Urban One Inc's K97.5 & Host At HipHopDX.
Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons.
42 min - Building Business Partnerships that Matter, with Matt Sheehan and Dean Sackett
It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa."
But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best.
So how can we create business partnerships that truly matter?
Let's find out from two CEOs who recently started a partnership that could change the trajectory of their businesses - Matt Sheehan from Exhale and Dean Sackett from Homestead Building Company.
Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons.
32 min - Why Influencer Marketing Fails Most Brands — And the Fix a Travel Creator Uses
With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to success.
Today's episode is hosted by Cee Cee Huffman, and filmed at the Earfluence Podcast Studio in Downtown Durham.
26 min - The Biggest Marketing Waste Startups Make When They Can't Afford to Lose $1
As a startup investor at Primordial, Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?"
Let's find out!
Today's episode is hosted by Cee Cee Huffman, and filmed at the Earfluence Podcast Studio in Downtown Durham.
33 min - Why 90% of Business Video Content Gets Ignored (And the Strategy That Doesn't)
In a digital world flooded with videos, how can any business or personal brand get noticed?
Today we're joined by Aaron Lympany, founder of Rhymes Video, who shares his insight into creating the perfect balance between creativity and strategy, how to tell compelling stories through videos, and understanding the ever-changing algorithms and platforms.
Today's episode is hosted by Cee Cee Huffman and Carson Barclay, and filmed at the Earfluence Podcast Studio in Downtown Raleigh.
45 min - The Growth Strategy Behind the World's Fastest-Growing PR Firm
Are you ready for some next-level storytelling from French/West/Vaughan CEO Rick French? Buckle up!
How about the time TSA wouldn't let him through with the original cowbell from "Don't Fear the Reaper"?
Or when he had Dwayne "The Rock" Johnson ready to play the lead in a movie he was producing, only to bail at the last minute? (But then something better with "The Rock" would come along years later)
Or why Rick and Melissa Etheridge will be shutting down Broadway in October?
We hear about all of that in this episode, plus Rick shares how French/West/Vaughan became the #1 PR firm in the world.
Rick French on LinkedIn
Not Without Hope, by Nick Schuyler
Dwayne 'The Rock’ Johnson to produce documentary about USF football players lost at sea
Josh Duhamel Joins Joe Carnahan’s Survival Thriller ‘Not Without Hope'(EXCLUSIVE)
Raleigh-based production company behind new survival-at-sea thriller
French/West/Vaughan Chairman & CEO Rick French Recognized as Ambassador of Rock
Today's episode is hosted by Jason Gillikin and filmed at the Earfluence Podcast Studio in Downtown Raleigh.
1 hr 4 min - Why Most Enterprise Podcasts Die After 10 Episodes, According to a Fortune 500 Podcast Producer
As the Senior Writer and Producer of Red Hat podcasts, Kim Huang's team has produced some of the most iconic podcasts for enterprise organizations. At that level, there's a lot of pressure to be excellent, there are many stakeholders, and there's even company politics to navigate.
So how does she do it? And how can any marketing agency (not just podcast agencies) work best with Fortune 500 companies?
Let's find out!
Kim Huang on LinkedIn
Red Hat Podcasts | Code Comments | Compiler | Command Line Heroes
Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.
43 min - The Hospitality Standard Turning 1-Time Clients Into Lifelong Fans
In the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara shares the story of how Eleven Madison Park leveraged legendary experiences to become recognized as one of the best restaurants in the world.
Today, Dustin Prescott and Jason Gillikin discuss how ANY industry can create Unreasonable Hospitality, both for clients and team members.
Dustin Prescott on LinkedIn
Aldridge Electric Website | Linkedin
Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.
42 min - The Coworking Mistake Killing Your Networking ROI, with a Coworking CEO
Today we dig into the world of coworking with DeShawn Brown, CEO of Coworks, and discover how businesses and personal brands can harness the power of coworking spaces to amplify their expertise, connections, and partnerships.
Coworking spaces are becoming hubs for collaboration, innovation, and community engagement - and you don't have to be a member to be involved.
Coworks on LinkedIn | Instagram
Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.
40 min - Podcast Raleigh Share: Theatre Raleigh's Lauren Kennedy Brady
Podcast Raleigh has partnered with Earfluence, and we're excited to share Hayes & Ashton's first video podcast!
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Today, Lauren Kennedy Brady shares her journey from a successful Broadway career to making great theater in her hometown. Hear her touching memories of growing up in Raleigh, filled with shows, Broadway weekends, and the magic of theater. Tune in to find out about Theatre Raleigh's new state-of-the-art facility and exciting future programming - including an announcement of a Broadway actress that had Ashton and Hayes jumping out of their seats!
Subscribe to Podcast Raleigh on your favorite podcast sites so you never miss an episode, and if you enjoy it we'd love for you to rate or leave a comment:
Apple: https://podcasts.apple.com/us/podcast/podcast-raleigh/id1458907220
Google: https://play.google.com/music/listen?u=0#/ps/Inzk5woxrsjwf3zhd5vv3av4yei
Spotify: https://open.spotify.com/show/6b3dVvLJfO0EqvDGQaFTAP
Or follow on social media:
Instagram: https://www.instagram.com/podcast_raleigh/
twitter: https://twitter.com/podcast_raleigh
Today's episode is hosted by Ashton Fisher and Hayes Permar, and is produced by Earfluence.43 min
About Earfluence: Amplify Your Expertise with Podcasting
From the publisher's feed
B2B marketing and podcasting strategy to amplify your expertise.