Earfluence: Amplify Your Expertise with Podcasting

"The best time to start was probably in 2020 or 2021. The next best time to start is today is yesterday, is tomorrow, is as soon as possible. Go and record and hit post - and just start."

Let’s discuss the power of TikTok as a marketing tool. Today, Samantha Lenger shares her expertise as a social media consultant for startups, emphasizing the importance of building organic communities online. She reveals some common mistakes businesses make on social media and offers valuable tips for success. Whether you're a social media pro or just starting out, this episode will inspire you to harness the potential of short-form video and create engaging content for your brand. 

Sam on TikTok | LinkedIn | Instagram

Today's episode is filmed at the ⁠⁠Earfluence⁠⁠ Podcast Studio in Downtown Raleigh.

As President of iHeartRadio Raleigh, Michael Burger works with clients to find the right sponsorship fit on iHeart's radio channels and over 1,000 podcasts. But that's just a small part of what iHeart offers - and it all starts with understanding a company's goals. 

Today, Michael delves into the challenges of capturing consumer attention in a fast-paced digital landscape, offering strategic insights on emotionally engaging branding and finding the right audience. Whether it's working with global enterprises or local businesses, Michael and his team are dedicated to delivering creative solutions and helping brands tell their stories effectively. Today's episode is filmed at the ⁠Earfluence⁠ Podcast Studio in Downtown Raleigh.

Jeb Burt has found success by repurposing video content over many different platforms, especially Snapchat. Yes, Snapchat! Today, Jeb joins us to share his tricks for short-form-videos, leveraging social media, and finding your right audience.

Jeb is the CEO of Burt Media, a creative media company built for now.

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Throughout her career, Hayley Rogers is usually the first financial person hired at a startup. And when she gets there, things can be a little messy. Find out what mistakes she sees founders making, and what all businesses can be doing better in knowing their numbers to make strategic moves.

Hayley Rogers is the VP of Finance at VisionPoint Marketing.

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

If you're a founder thinking of raising capital, you can view it in 3 stages - getting connected to the investor, making the pitch, and doing your due diligence. As managing partner of Cofounders Capital⁠, Tim McLoughlin has seen thousands of pitches and invested in dozens of companies, and today he's giving you advice on how to elevate your capital-raising strategy.

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

David Shaner's first job was the company he founded, Offline. Over the last 11 years, David has raised millions and pivoted the company several times, learning some hard lessons along the way. Hear his story and his advice for finding the RIGHT investors to partner with on today's episode.

You can sign up to join Offline Restaurant Club (currently in Charlotte, Raleigh, Durham, Nashville, and Tampa Bay) at LetsGetOffline.com.

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Startup founders typically don't have a whole lot of time or money, but they need to get the word out about their product or service. So how can they do that with limited resources? 

Mikaya Thurmond on LinkedIn | Instagram | VSC PR

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Failure in business and in life is inevitable. But how do we get back up again and learn from our mistakes. Former NFL player Marques Ogden joins us to share his riches-to-rags-to-riches-to-rags story, and what he's doing now to rebuild.

Listen to Marques on his podcast, Get Authentic with Marques Ogden

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

When Maggie Kane started telling people about her dream of opening a pay-what-you-can cafe in the heart of downtown Raleigh, most people thought she was a little loony. But others believed in her vision, and they were willing to do what it took to make her vision a reality.  They donated money, equipment, and their time to build not only a restaurant, but a community cafe where all are welcome.

A Place at the Table is located at 300 W. Hargett St in Raleigh North Carolina.

Today's episode of Charity Champions is hosted by Terrance Ruth and is a production of Earfluence.

Easterseals UCP is serving thousands of people in this community - people with disabilities, Autism, and other behavioral challenges. With 2,300 employees, the depth of work and support they provide is as impressive as it is heart-warming.  Today, we hear from two of those team members, Laurie Nederveen and Marta Quintana, as they share both their whys for joining Easterseals UCP and some of the programs they're focused on.

Donate to Easterseals UCP
Easterseals UCP events including Kendra Scott Gives Back Event Decmeber 3, 2022

Today's episode of Charity Champions is hosted by Donald Thompson (CEO of The Diversity Movement, host of High Octane Leadership, and author of Underestimated) and is a production of Earfluence.