Africa Melane speaks with property practitioner Gary Phelps about setting the right price when selling your property.
When there is a shortage of supply, you can price your property slightly higher, but Phelps warns that overpricing can be dangerous.
In the digital era, buyers are extremely well-informed, making it easy to check if the price is fair. “If you overprice, you could become the one that nobody buys,” he warns.
Property practitioners have access to a wealth of data they can use to help you set the right price to maximize your chances of a successful sale. “It pays to use a broker.”
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