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What NOT to do on your website is often as important as what TO do. In this segment, we talk about no-nos such as pop-up ads, not making your site mobile-friendly, and not updating information.
Is your website designed with your target client in mind? Do you have the right colors, type of content, and navigation tools? Here's how to get on the right track to an ENGAGING website.
The goal of your website should be to connect with your customer and help them proceed along the buyer's journey. These tips will assist in your design and development.
Taking your customers on the journey to become brand advocates is time-consuming and requires knowledge and skill. Here's how to make sure you have the right people in place to make that happen.
Now that you have made the 'introduction' to your prospects, how do you engage with them to lead them to step two of the journey, where they actually buy from you? This episode gives you tips to guide the prospect to becoming a client.
Step one of the customer journey is Assess--when your prospects are considering your products or services. But to get them to step one, you first have to get in front of them. This episode talks about awareness and why social media is the best way to start the customer journey.
How do you engage with your prospects to lead them on a customer journey that turns them into brand advocates? This episode talks about the 100-day journey and why the first steps are the most important.
You've got a social media strategy in place, now how do you make sure you execute it and get results? In this episode, we talk about tying it all together to make sure social works for YOU.
You've chosen your social media platforms...but now how do you use them? It's NOT about selling to your followers, it's about ENGAGING them and talking with them. This episode talks about putting the right strategies in place.
From the publisher's feed
Welcome to the Earn the Ask show with Angela Chaney.
Catch this show live by downloading the IBGR Business Growth Radio App for Android and iOS and gain access to even more great resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.
Earning the ask is based on our company's philosophy of Engagement Equity and is all about giving your clients or prospects value and earning the right to ask them to take an action. That action can be to visit your website, come to an event you are hosting, leave you a review, or, ultimately, buy your product or service. Too many entrepreneurs ASK without first earning the right to do so. They sell, sell, sell and never think about first giving value and establishing trust.
I am the current owner of Pixel Fire Marketing, an online marketing company based in Omaha, NE. I have more than 20 years of experience in print and online marketing as well as content creation. I focus on helping small to medium-sized businesses grow their businesses through Engagement Equity and enhancing the customer journey.
Listen to Angela LIVE on the IBGR Business Growth Radio App.