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Earn the Ask with Angela Chaney
Earn the Ask with Angela Chaney episodes
- 2. HOW BEING INTERESTED IN YOUR CUSTOMERS INCREASES SALES Episode 2- ANGELA CHANEY
In this segment, I talk about how curiosity and being interested in your target market relates to marketing. I discuss identifying your target market, crafting the perfect message, and making your customers feel valued. Tune in!
15 min - 1. HOW BEING INTERESTED IN YOUR CUSTOMERS INCREASES SALES Episode 1- ANGELA CHANEY
Full Show Notes:
Earn the Ask with Angela Chaney Episode 10: How Being Interested in Your Customers Increases Sales
IBGR - PROFIT Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.
Introduction
So glad you took the time to download my show notes for episode 10 of Earn the Ask! Today we are talking about the importance of curiosity and how being INTERESTED in your customers will lead to more sales and more success.
My Social Media Links
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
Book Suggestions from This Episode
Engagement Equity: Earn the Ask by Angela Chaney
Curious: The Desire to Know and Why Your Future Depends On It by Ian Leslie
How to Win Friends and Influence People by Dale Carnegie
The Turn of the Key by Ruth Ware
Resources from This Episode
Quote: When you talk, you are only repeating what you know. But if you listen, you may learn something new. Dalai Lama
Fast Company article on Bright Spots
Segment 1 Why Curiosity is so Important
1. Diversive vs epistemic curiosity
2. Be interested to be interesting
3. When you are interested you give value
Segment 2 Curiosity and Marketing
1. You need to get curious to identify your target market
2. You need curiosity to walk in someone else’s shoes
3. You need to understand your customers to craft the perfect message
4. When you are interested, your prospects feel valued
5. When you are curious, you can refine your offerings
Segment 3 How to Be Curious About Your Customers
1. Social media
2. Surveys
3. Online reviews
4. Get in front of them
5. Develop relationships with reps
Segment 4 Using Curiosity to Improve Your Business
1. Understand what value to give
2. Understand which asks are working
3. Understand what your prospects/customers want MORE and LESS of
4. Use curiosity to develop new offerings to address concerns
Shows
Previous: Episode 9: How to Advertise Strategically
Next: Episode 11: Interview with DC the Brain Supreme from Tag Team
Written by Angela Chaney
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.
15 min - 4. HOW TO STRATEGICALLY ADVERTISE Episode 4 - ANGELA CHANEY
In the final episode of How to Strategically Advertise, I talk about how to A/B test marketing campaigns to get the best ROI on your marketing plan.
15 min - 3. HOW TO STRATEGICALLY ADVERTISE Episode 3 - ANGELA CHANEY
In episode 3 of How to Strategically Market, I talk about creating a plan that includes both relationship-building and selling and using the 80/20 rule in all your social media marketing.
15 min - 2. HOW TO STRATEGICALLY ADVERTISE Episode 2 - ANGELA CHANEY
In episode 2 of How to Strategically Advertise, I discuss how to choose options that fit your budget. Tune in to find out about determining your marketing budget, knowing your expectations, and why social media is almost ALWAYS the most economical choice.
15 min - 1. HOW TO STRATEGICALLY ADVERTISE Episode 1- ANGELA CHANEY
Earn the Ask with Angela Chaney Episode 9: How to Strategically Advertise
IBGR - PROFIT Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.
Introduction
So glad you took the time to download my show notes for episode 9 of Earn the Ask! Today we are talking developing a plan to advertise your business that is STRATEGIC, which means it is targeted and it’s measurable. So happy you decided to join me on this journey today to strengthening your business!
My Social Media Links
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
Book Suggestions from This Episode
Engagement Equity: Earn the Ask by Angela Chaney
The Plus by Greg Gutfeld
Leave the World Behind by Rumaan Alam
Resource Suggestions from This Episode
We’re Not Really Strangers game
Segment 1 Research
1. Identify your niche and target market
2. How do your target market find new businesses and make buying decisions?
3. Research marketing options
4. Determine what type of value you can give with each marketing option
Segment 2 Choosing Options That Fit Your Budget
1. Determine marketing budget (you MUST have one)
2. Know what your expectations are and make sure they are reasonable
3. Narrow down what options hit your demographic
4. Social media is almost always the most affordable and effective choice
5. If you have extra budget, enhance social with one or two other mediums
Segment 3 Developing Your Plan
1. It must include relationship-building and selling
2. Using 80/20 rule in social media marketing
3. Tips on using Facebook ads
Segment 4 Determining What’s Working
1. A/B testing
2. What results do you want to measure
3. Change what isn’t working and repeat what is
**Important Note: No matter how small you budget, you still need a strategic plan to make the most of your money and get results.
Shows
Previous: Episode 8: Schedule Your Way to Marketing Success
Next: Episode 8: Determine and Increase Your Return on Investment
Written by Angela Chaney
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.
15 min - 4. SCHEDULE YOUR WAY TO MARKETING SUCCESS - ANGELA CHANEY
Not everyone's schedules look the same, nor should they! Your schedule should be unique to you. Are you an introvert/extrovert? What are is your energy cycle? In segment 4 (episode 28), I discuss Intuitive Scheduling and how to make it work for you!
15 min - 3. SCHEDULE YOUR WAY TO MARKETING SUCCESS - ANGELA CHANEY
In segment 3 (episode 27), I discuss how your schedule should look if you are:
- Doing your marketing yourself.
- Have tasked an employee with your marketing.
- Have hired an agency to do your marketing.
15 min - 2. SCHEDULE YOUR WAY TO MARKETING SUCCESS - ANGELA CHANEY
In segment 1 (show 25) I discussed tips on how to organize your calendar and schedule. In segment 2 (show 26), I talk about how to schedule your online marketing including social media posts, blogs, and newsletters.
15 min - 1. SCHEDULE YOUR WAY TO MARKETING SUCCESS - ANGELA CHANEY
FULL SHOW NOTES for all four episodes of Schedule Your Way to Marketing Success:
Earn the Ask with Angela Chaney Episode 8: Schedule Your Way to Marketing Success
IBGR - PROFIT Radio Network. Everything a business owner needs to start, grow or exit a
business. Come grow with us.
Introduction
So glad you took the time to download my show notes for episode 8 of Earn the Ask! Today we are talking about scheduling your way to marketing success. So many great tips in this show for the entrepreneur who has a lot on their plate. And, of course, some fun stuff, too!
My Social Media Links
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
Book Suggestions from This Episode
Engagement Equity: Earn the Ask by Angela Chaney
Cutting for Stone by Abraham Verghese
Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Brene Brown
Resource Suggestions from This Episode
Fast Company article on Intuitive Scheduling
Social media scheduling tools: HootSuite and Sprout Social
Project scheduling tool: Monday.com
Rocksbox code for a free month: angelacbff118
Segment 1 Scheduling Your Time and Calendar
1. Schedule YOU first
2. Prioritize
3. Make it easy for others to schedule meetings that work best for you
Segment 2 Scheduling Your Online Marketing
1. Why it’s important
2. What to schedule
3. Tools to use for scheduling
4. Tips to keep in mind when scheduling
Segment 3 Who Does Your Marketing?
1. How to schedule when you do the marketing yourself
2. How to schedule when you have an employee handle the marketing
3. How to schedule when you hire an outside agency to handle marketing
Segment 4: Schedule in a Way That Fits Who YOU Are
1. Intuitive Scheduling
2. The importance of knowing yourself
3. Introvert/extrovert
4. Energy/mood cycles
5. Boundaries and deal-breakers
**Important Note: A schedule should ALWAYS make your life EASIER. If your schedule is stressing you out, working against your personality, or does not fit your lifestyle, it’s NOT working and should be changed.
Shows
Previous: Episode 7: What Does Your Website Say About You?
Next: Episode 8: Strategic Advertising
Written by Angela Chaney
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.
15 min
About Earn the Ask with Angela Chaney
From the publisher's feed
Welcome to the Earn the Ask show with Angela Chaney.
Catch this show live by downloading the IBGR Business Growth Radio App for Android and iOS and gain access to even more great resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.
Earning the ask is based on our company's philosophy of Engagement Equity and is all about giving your clients or prospects value and earning the right to ask them to take an action. That action can be to visit your website, come to an event you are hosting, leave you a review, or, ultimately, buy your product or service. Too many entrepreneurs ASK without first earning the right to do so. They sell, sell, sell and never think about first giving value and establishing trust.
I am the current owner of Pixel Fire Marketing, an online marketing company based in Omaha, NE. I have more than 20 years of experience in print and online marketing as well as content creation. I focus on helping small to medium-sized businesses grow their businesses through Engagement Equity and enhancing the customer journey.
Listen to Angela LIVE on the IBGR Business Growth Radio App.