In this segment, I talk about how curiosity and being interested in your target market relates to marketing. I discuss identifying your target market, crafting the perfect message, and making your customers feel valued. Tune in!

Full Show Notes:

Earn the Ask with Angela Chaney Episode 10: How Being Interested in Your Customers Increases Sales                

IBGR‌ ‌-‌ ‌PROFIT‌ ‌Radio‌ ‌Network.‌‌ ‌Everything‌ ‌a‌ ‌business‌ ‌owner‌ ‌needs‌ ‌to‌ ‌start,‌ ‌grow‌ ‌or‌ ‌exit‌ ‌a‌ ‌business.‌ ‌‌Come‌ ‌grow‌ ‌with‌ ‌us.‌ ‌

 ‌

Introduction‌ ‌

 ‌

So glad you took the time to download my show notes for episode 10 of Earn the Ask! Today we are talking about the importance of curiosity and how being INTERESTED in your customers will lead to more sales and more success.

My Social Media Links

Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.

LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/

Twitter: @AngelaChaney33

Facebook: Angela Chaney-Engagement Equity

Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135

Book Suggestions from This Episode

Engagement Equity: Earn the Ask by Angela Chaney

Curious: The Desire to Know and Why Your Future Depends On It by Ian Leslie

How to Win Friends and Influence People by Dale Carnegie

The Turn of the Key by Ruth Ware

Resources from This Episode

Quote: When you talk, you are only repeating what you know. But if you listen, you may learn something new. Dalai Lama

Fast Company article on Bright Spots

Segment 1 Why Curiosity is so Important

1.   Diversive vs epistemic curiosity

2.   Be interested to be interesting

3.   When you are interested you give value

Segment 2 Curiosity and Marketing  

1.   You need to get curious to identify your target market

2.   You need curiosity to walk in someone else’s shoes

3.   You need to understand your customers to craft the perfect message

4.   When you are interested, your prospects feel valued

5.   When you are curious, you can refine your offerings

Segment 3 How to Be Curious About Your Customers

1.   Social media

2.   Surveys

3.   Online reviews

4.   Get in front of them

5.   Develop relationships with reps

Segment 4 Using Curiosity to Improve Your Business

1.   Understand what value to give

2.   Understand which asks are working

3.   Understand what your prospects/customers want MORE and LESS of

4.   Use curiosity to develop new offerings to address concerns

Shows‌ ‌

Previous:‌ ‌‌Episode‌ ‌9: How to Advertise Strategically

 ‌

Next:‌ ‌‌Episode‌ 11: Interview with DC the Brain Supreme from Tag Team  

 ‌

Written‌ ‌by‌ ‌Angela Chaney

Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.

Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe. 

In the final episode of How to Strategically Advertise, I talk about how to A/B test marketing campaigns to get the best ROI on your marketing plan.

In episode 3 of How to Strategically Market, I talk about creating a plan that includes both relationship-building and selling and using the 80/20 rule in all your social media marketing.

In episode 2 of How to Strategically Advertise, I discuss how to choose options that fit your budget. Tune in to find out about determining your marketing budget, knowing your expectations, and why social media is almost ALWAYS the most economical choice.

Earn the Ask with Angela Chaney Episode 9: How to Strategically Advertise               

IBGR‌ ‌-‌ ‌PROFIT‌ ‌Radio‌ ‌Network.‌‌ ‌Everything‌ ‌a‌ ‌business‌ ‌owner‌ ‌needs‌ ‌to‌ ‌start,‌ ‌grow‌ ‌or‌ ‌exit‌ ‌a‌ ‌business.‌ ‌‌Come‌ ‌grow‌ ‌with‌ ‌us.‌ ‌

 ‌

Introduction‌ ‌

 ‌

So glad you took the time to download my show notes for episode 9 of Earn the Ask! Today we are talking developing a plan to advertise your business that is STRATEGIC, which means it is targeted and it’s measurable. So happy you decided to join me on this journey today to strengthening your business!

My Social Media Links

Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.

LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/

Twitter: @AngelaChaney33

Facebook: Angela Chaney-Engagement Equity

Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135

Book Suggestions from This Episode

Engagement Equity: Earn the Ask by Angela Chaney

The Plus by Greg Gutfeld

Leave the World Behind by Rumaan Alam

Resource Suggestions from This Episode

We’re Not Really Strangers game

Segment 1 Research

1.   Identify your niche and target market

2.   How do your target market find new businesses and make buying decisions?

3.   Research marketing options

4.   Determine what type of value you can give with each marketing option

Segment 2 Choosing Options That Fit Your Budget

1.   Determine marketing budget (you MUST have one)

2.   Know what your expectations are and make sure they are reasonable

3.   Narrow down what options hit your demographic

4.   Social media is almost always the most affordable and effective choice

5.   If you have extra budget, enhance social with one or two other mediums

Segment 3 Developing Your Plan

1.   It must include relationship-building and selling

2.   Using 80/20 rule in social media marketing

3.   Tips on using Facebook ads

Segment 4 Determining What’s Working

1.   A/B testing

2.   What results do you want to measure

3.   Change what isn’t working and repeat what is

**Important Note: No matter how small you budget, you still need a strategic plan to make the most of your money and get results.

‌Shows‌ ‌

Previous:‌ ‌‌Episode‌ ‌8: Schedule Your Way to Marketing Success

 ‌

Next:‌ ‌‌Episode‌ 8‌: Determine and Increase Your Return on Investment

 ‌

Written‌ ‌by‌ ‌Angela Chaney

Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.

Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.

Not everyone's schedules look the same, nor should they! Your schedule should be unique to you. Are you an introvert/extrovert? What are is your energy cycle? In segment 4 (episode 28), I discuss Intuitive Scheduling and how to make it work for you!

In segment 3 (episode 27), I discuss how your schedule should look if you are:

1. Doing your marketing yourself.
2. Have tasked an employee with your marketing.
3. Have hired an agency to do your marketing.

In segment 1 (show 25) I discussed tips on how to organize your calendar and schedule. In segment 2 (show 26), I talk about how to schedule your online marketing including social media posts, blogs, and newsletters.

FULL SHOW NOTES for all four episodes of Schedule Your Way to Marketing Success:

Earn the Ask with Angela Chaney Episode 8: Schedule Your Way to Marketing Success             

IBGR‌ ‌-‌ ‌PROFIT‌ ‌Radio‌ ‌Network.‌‌ ‌Everything‌ ‌a‌ ‌business‌ ‌owner‌ ‌needs‌ ‌to‌ ‌start,‌ ‌grow‌ ‌or‌ ‌exit‌ ‌a‌ ‌

business.‌ ‌‌Come‌ ‌grow‌ ‌with‌ ‌us.‌ ‌

 ‌

Introduction‌ ‌

 ‌

So glad you took the time to download my show notes for episode 8 of Earn the Ask! Today we are talking about scheduling your way to marketing success. So many great tips in this show for the entrepreneur who has a lot on their plate. And, of course, some fun stuff, too!

My Social Media Links

Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.

LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/

Twitter: @AngelaChaney33

Facebook: Angela Chaney-Engagement Equity

Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135

Book Suggestions from This Episode

Engagement Equity: Earn the Ask by Angela Chaney

Cutting for Stone by Abraham Verghese

Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone by Brene Brown

Resource Suggestions from This Episode

Fast Company article on Intuitive Scheduling

Social media scheduling tools: HootSuite and Sprout Social

Project scheduling tool: Monday.com

Rocksbox code for a free month: angelacbff118

Segment 1 Scheduling Your Time and Calendar

1.   Schedule YOU first

2.   Prioritize

3.   Make it easy for others to schedule meetings that work best for you

Segment 2 Scheduling Your Online Marketing

1.   Why it’s important

2.   What to schedule

3.   Tools to use for scheduling

4.   Tips to keep in mind when scheduling

Segment 3 Who Does Your Marketing?

1.   How to schedule when you do the marketing yourself

2.   How to schedule when you have an employee handle the marketing

3.   How to schedule when you hire an outside agency to handle marketing

Segment 4: Schedule in a Way That Fits Who YOU Are

1.   Intuitive Scheduling

2.   The importance of knowing yourself

3.   Introvert/extrovert

4.   Energy/mood cycles

5.   Boundaries and deal-breakers

**Important Note: A schedule should ALWAYS make your life EASIER. If your schedule is stressing you out, working against your personality, or does not fit your lifestyle, it’s NOT working and should be changed.

‌Shows‌ ‌

Previous:‌ ‌‌Episode‌ ‌7: What Does Your Website Say About You?

 ‌

Next:‌ ‌‌Episode‌ 8‌: Strategic Advertising

 ‌

Written‌ ‌by‌ ‌Angela Chaney

Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show.

Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe.