How do you build a socially-conscious product business within a competitive market? Mike Beckham, CEO and Co-founder, Simple Modern, shares his experience as a founder, diving into finding and protecting white space in the market, building brand loyalty and creating a great culture.

Tune in to learn:

• Identifying white space in the market (7:20)
• Building “moats” in competitive markets (13:30)
• The need to have a good product in order to give back (23:20)
• Mike’s advice for founders (33:15)

Mentions:

• Yeti
• Thermos
• Stanley
• Hydroflask
• International Housewares Association’s Inspired Home Show
• Quibids
• All Birds 

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