The Walt Disney Company hasn't always bundled their princesses together in one big marketing bundle. Sure, it seems obvious to do that now, but the '90's were weird and nobody knew any better. When the idea finally hit, who do you reach out to produce these toys - Hasbro or Mattel? Both have a history of making some of the most iconic toys of our childhoods, in one way or another, so, how do you choose? And how did a visit to a showing of "Disney On Ice" lead to this showcase of capitalism? Erik takes us through the Battle of the Disney Princesses and answers these questions and more!

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