On this episode of Hardscaper Growth, Alex sits down with Micah Miller from Easton Outdoors to talk about a game-changing approach to sales and marketing in the hardscaping industry. Micah shares how he’s structured his business to attract the right clients—those who are ready to buy—by leveraging pricing transparency, automation, and content-driven marketing.

• Why most contractors don’t want to talk to clients (and how to make sales easier).
• The 5-step process to get clients to pre-qualify themselves before they even call.
• How pricing transparency, calculators, and automated tools turn leads into paying customers.
• Why your website (not paid ads) is the most important investment for long-term success.
• How Google’s algorithm shift means reviews & local SEO matter more than ever.

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Did you miss last year’s Hardscaper Showcase? Stream it today on-demand wherever you are to learn all about pools, drainage, outdoor kitchens and design! Head over to ourOn-Demand Section to check it out for free!

They dive into:If you’re tired of wasting time on bad leads and want to streamline your sales process while closing bigger deals, this episode is a must-listen!Listen on your favorite appApple PodcastsSpotify