Mike Edge is the Director of Business Development at Tread Partners. He has had a lengthy career in his field, having previously been the Owner and Business Development expert for Resource Connection Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc.

In this episode…

What is the best group of potential customers a tire dealer could possibly reach out to? According to Mike Edge, who oversees Tread Partners’ Retread program, it’s past customers who haven’t been in the shop for a while. Mike describes those people as “low-hanging fruit that people really don't know how to go after.” The Retread program reaches out to past customers on behalf of tire shops. To understand why the Retread program comes with a guaranteed 10-to-1 return on investment, check out this episode of Tread Partners!

On this episode of Gain Traction, Mike Edge is interviewed by Chad Franzen of Rise25 about Tread Partners’ Retread program. Mike explains why he’s so confident in the program that he’s willing to guarantee a 10-to-1 return on investment. They also discuss ways tire dealerships can improve their websites and why dealerships tend to lose touch with past customers. Tune in!

Here’s a glimpse of what you’ll learn: 

• Mike Edge provides a broad overview of Tread Partners’ Retread program
• What are some of the top questions customers have before utilizing the Retread program?
• Why businesses who don’t reach out to past customers are not communicating to the right people
• What gives Mike the confidence in Retread to guarantee a 10-to-1 return on investment?
• Improvements Mike would recommend to improve most tire dealer websites
• Mike explains what the ‘About Us’ page on a business website is really supposed to be about

Resources mentioned in this episode: 

• Retread Customer Re-engagement Program 
• Mike Edge on LinkedIn
• Tread Partners
• Chad Franzen on LinkedIn
• Rise25

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.