Taking testing one step at a time

Do you ever wonder how effective your site's SEO is?

You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.

But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money!

Today we're going to look at some tests you can run on your SEO to make sure it's all ticking along, and what needs some work.

Tune in to learn:

• What SEO testing is

• Where to start - simple tests for small business owners

• How to measure how successful your title tag is

• How long you should run a test before looking at the results

• How you can test the effectiveness of a featured snippet

• How to look at your highest conversion pages and see where the clicks are really going

• What tools Logan recommends for SEO testing

• Logan's top tip to get started with testing

Useful resources:

• Google Search Console

• SEOtesting

• SEO pilot

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

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