How closely related do you think sport is to business?
Well, Rob Fraser would know - he's an ex-pro mountain baker and used to be the top 2 in his country, Canada.
But he made the hard decision to quit that life and go all-in on entrepreneurship.
After bootstrapping Outway (formerly known as Endure) to $10M, it's safe to say the perseverance, practice, persistence, pressure, and passion he experienced having been an ex-pro athlete sure paid off.
Here's what we covered:
- Rob's mission in this industry
- Life as a pro mountain biker
- Why he decided to quit
- Starting his brand around socks
- Partnering with the wrong person
- The experience of buying his own company back
- What it felt like negotiating his lifes work
- How they grew so rapidly to $10M in sales
- Why they needed to rebrand
- How Rob thinks brands are just like humans
- The 3 key ingredients to every brand
- Advice for new entrepreneurs
OUTWAY:
https://www.outway.com/
https://www.linkedin.com/in/robbfraser/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha