Focusing on DTC Organic Growth with rising ad costs?

Imagine all it took was 1 podcast.

Well, that's exactly what happened for Dr.Cowan's Garden.

They went on a podcast with their target demographic.

And in one weekend their business exploded.

$30,000 over one weekend - crazy.

The best part?

Many of those same customers still buy today.

Why?

Because they have the best products.

If you too really care about your product quality.

And are looking to expand your brand's organic growth this year.

Then this podcast is definitely for you.

Yes - it's a podcast about a podcast.

Asher and his team haven't spent $1 on paid social.

Word of mouth marketing at its finest.

Dr. Cowan's Garden:
Asher Cowan - www.linkedin.com/in/asher-cowan-403a6ab/
www.drcowansgarden.com

Nigel:
www.linkedin.com/in/nigelthomas-ai/

I spoke to a successful DTC founder the other day.

He told me they'd used 11 agencies in 2 years.

It stories like this that give agencies a bad rep.

Many brands are now frightened to even hire one.

But how can we solve it?

It starts with good quality information.

And education.

There are 8 key questions we need to answer:

1- What phases of growth to DTC brands go through on the marketing side?
 2- What is the right time to hire a marketing agency?
 3- What is the process of discovery?
 4- What are the red flags of rotten apples?
 5- How do you know you've found a good agency?
 6- What actually happening from the agencies perspective?
 7- How should onboarding be done properly?
 8- Is it possible to build a long-term agency partnership?

Thankfully, we answered them for you.

On this week's Epsiode of the Ecom Alphas Podcast.

How To Find A Long-Term Marketing Agency For Your Brand.

Pulling back the curtain from the agency side.

And getting brutally honest.


Nigel:
www.linkedin.com/in/nigelthomas-ai/

• The Asian influence of social selling
• What mistakes do most new brand owners make
• Why eCommerce will be 95% of sales in 2040
• How Amazon has now peaked and will start to fall
• The virtual world and why the West doesn't understand it

From helping build Lazada to scaling $100 Million DTC brands, Alexis has seen it all.

Now the COO of Branded, an acquisition team that invests and helps Amazon brands realize their true potential...

With the aim of building a portfolio of 9 figure challenger brands.

Alexis is a true eCommerce entrepreneur.

Here's what we covered:

• Amazon's plans long-term
• Why should Amazon brands go DTC
• The Branded process A-Z for accelerated growth
• The future of eCommerce and what to look out for
• How we should learn social selling from the Asian Market
• The biggest mistakes most eCommerce brand owners make

BRANDED:
www.linkedin.com/in/alexis-lanternier-13bb66/
joinbranded.com/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

This weeks episode felt special.

I had an absolute blast with Shaun and Eliot.

From Vodka Jelly shots in Hong-Kong...

To building 7 Amazon brands.

The story behind future kind is one hell of a ride.

But more than that, it was just a great conversation.

Full of experiences, emotions, and stories.

-Stay True to yourself


Future Kind:
Shaun -www.linkedin.com/in/shauncunningham/
Eliot -www.linkedin.com/in/eliotcunningham/
www.facebook.com/wearefuturekind/
www.instagram.com/wearefuturekind/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

As Zac pointed out, we might soon be seeing e-sports enter the Olympics.

The size of the gaming industry should not be underestimated.

And the growth is phenomenal.

Zac and his team at Rogue Energy were one of the first 3 companies to enter the gaming supplement space and boy has it been a journey.

What we covered:

• Managing 140,000 affiliates/brand ambassadors
• Building a strong remote culture
• Standing out in a crowded market
• Why partnering with smaller manufacturers is a strength
• How to build trust by sharing product info

If you still think gaming is just a hobby, you won't after listening to Zac.
Buckle up and get ready to have your perspective changed.
Another story from a founder who shares the truth behind building a successful DTC brand.

Checkout their supplements here (they have free samples!):  rogueenergy.com/

Zac Dudzik:
www.linkedin.com/in/zac-dudzik/

Rogue Energy:
www.facebook.com/TheRogueEnergy/
www.instagram.com/therogueenergy/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

She hated drugs.

Especially the thought of getting high.

That was Joline, the founder of Red Belly Honey.

The first Hemp Honey, infused by bees, not humans.

There's just something magical about her.

It's hard to put into words but let me try...

It all started back in 2016 when she saw the effects Cannabis had on her closest friend's dad.

He had lung cancer and having all the treatments possible, he was willing to give anything a try.

The edibles Joline gave him brought him back to life.

She described on the podcast how the wrinkles in his face from all the pain just seemed to disappear and he wanted to eat, drink a beer, and play with his grandchildren.

His daughters were crying in disbelief.

They'd not seen their Dad like this for years.

And that was the defining moment - it changed everything for Joline.

Up until that point she'd spent her life making beautiful cookbooks and magazines.

But now she had a much greater purpose.

To produce something that would give people, like Fred Williams, even just one good day.

She quit her job and went all in.

Losing friends in the process who were still skeptical.

And now, with recent investment behind her, she's starting to spread to word on how this new honey product can help us in our everyday lives.

It's the kind of story that will make you question things.

Inspire you to do something greater.

And show you the wonderful human nature of someone who just truly cares.

I'm so grateful she wanted to share her story on our podcast.

Thank you Joline - you are a true inspiration.

-Stay True to yourself

Joline Rivera:
www.linkedin.com/in/joline-rivera-8078926/
www.redbellyhoney.com
www.facebook.com/groups/thebeehivegroup
www.instagram.com/redbellyhoney/
https://www.kitchentoke.com/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

Curious About the Benefits of Matcha Tea?

Phil walked us through his darkest moments and how Matcha was the guiding light on his journey of transformation.

And together with his sister Jade, they're empowering others to do the same.

Building the brand Teangle: The World's Healthiest Matcha Tea.

It's probably the most emotional episode we've had to date.

And if you're a heavy Coffee drinker it's definitely an eye-opener!

Matcha waiting for!


Philippe Trottier - www.linkedin.com/in/philippe-trottier-6961b310b/
Jade Trottier - www.linkedin.com/in/jade-alexandra-trottier-b82774a6/

Teangle:
https://www.facebook.com/teanglematcha/
https://www.tiktok.com/@teangle
https://www.instagram.com/teanglematcha/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

A few weeks back someone from my past reached out on LinkedIn.

I'd not spoken to Oli (a guy I looked up to in school) for over 15 years. This is what he said:

"Hi Nigel, how are you?
Love what you're doing with the podcast.
I'm looking to put myself out there as the face of my brand Pets Purest (totally out of my comfort zone)"

Sending this one message led to an opportunity for Oli to share his incredible story for the first time.

And that's why you shouldn't be afraid of doing things you don’t know - a mantra Oli stands by.

Here's what we covered:

• Becoming the most trusted Natural Pet Care brand on the planet
• Partnering with Fearless Adventures
• Building an Amazon business
• Starting a business with your partner
• Becoming a parent whilst being an entrepreneur
• The fundamental problem with our education system
  
  

-Stay True to yourself

Oli:
www.linkedin.com/in/oliverbristowe/

Pets Purest:
www.tiktok.com/@petspurest
www.facebook.com/PetsPurest
www.instagram.com/petspurest/

Nigel:
www.linkedin.com/in/nigelthomas-ai/

We recorded arguably our best podcast with Mid-Day Squares.

Although, we soon realized there was a problem with the audio.

We tried our best to salvage it but to no avail.

So instead of rushing our next guest, I spoke to Josh & Maria.

"Instead of our normal leadership meeting this Friday...

How about we document the life building a Marketing Agency?".

and the rest is history...

The key is to always stay positive in the face of adversity.

& Take ownership of your mistakes.

Here's to another week of trials & tribulations.🥂

-Stay True to yourself


Joshua Graham - www.linkedin.com/in/joshua-graham/
Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/
Maria Ghan - www.linkedin.com/in/mariaghan/