Have you ever noticed the parallels between Running and Business?

Richard, the CEO of Runderwear, came on our podcast with his marketing director, Simon too, to show how applying these simple principles from their childhood passion has led to a UK-leading brand. Richard is one of the most down-to-earth & passionate people I've met in this space.

Topics Covered:

• Runderwear vision for runners worldwide
• Expanding to the U.S.
• The long-term goal
• Capturing authentic content for your community
• Making money to fund your passion (business)
  
  

If you want real, honest insights into the marathon of building a DTC brand this is the episode for you.

Listen out too for his extremely unique way (it involved cardboard, dancing, busking, and Britains got talent)

-Stay True to yourself

Richard Edmonds: www.linkedin.com/in/richard-edmonds-53999619/

Simon Lilly: www.linkedin.com/in/simonlilly/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

Hush Blankets have just been acquired by Sleep Country Canada for a 52% stake, totaling over $25 million.

Listening to Aaron though, one of two co-founders, it isn't a surprise the success they're now experiencing.

And it definitely didn't start that way...

Topics Covered:

• Transitioning from just weighted blankets into a Sleep brand
• Building a real community and marketing in 2022
• The backstory to the Dragons Den pitch
• How they launched one of the top 10 most successful Kickstarter campaign ever
• Max pain moments and the early days of Hush

Follow Aaron, Lior, and their amazing team on their global expansion.

Hush Blankets Community: www.facebook.com/hushblankets
Aaron Spivak: www.linkedin.com/in/aaron-spivak-hushblankets/
Lior Ohayon: www.linkedin.com/in/lior-ohayon/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

In 2013, Jim was charged for the murder of his wife & attempted to commit suicide on multiple occasions.

After being jailed in the Philippines with 700 other inmates in an area less than 4,000 square feet, it was the conversations with those same inmates that turned his life around.

9 years on, he's on a mission to change the course of this country forever, through Ecommerce & Business education.

Topics Covered:

• Building an 8-figure Ecom Brand
• Launching OptimizeX (1st Party Attribution Software)
• Charged with Murder
• Multiple Suicide Attempts
• -The road back

If you didn't believe in fate before listening, you might just after.

Find Jim on Social Media: www.facebook.com/JimMooreOfficial

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

How to Be Unapologetically Yourself with the Award Winning UK Female Entrepreneur, Kassi Emadi of Nuddy

1. The Name, The Why & The Vision of Nuddy
2. How to Transition from Ecom to Retail
3. Finding Influencers who love your brand
4. Getting Obsessed about Product Development
5. What it means to be Unapologetically Yourself in Business & Life

-Stay True to Yourself

Kassi Emadi: www.linkedin.com/in/kassi-emadi-b2a667a9/
Holly Wilson: www.linkedin.com/in/holllywilson/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

What happens when you ask 2 Engineers to build an Apparel brand in a stagnant industry?

Self-heating Smart Jackets, the 3 most Successful Kickstarter Fashion campaigns, and innovation of the likes you've never seen before.

This is the Ministry of Supply Story. Although, there's one thing that actually shocked me the most: Each and every day, even with a huge team, the 2 Co-Founders, Gihan & Aman still put aside 30 minutes per day to speak with their customers. 

Yes. Every day.

It's this level of care, attention to detail, and humility to their internal team and community, which defines their unique approach.

As they told their story, it was clear to me that this runs throughout the entirety of MOS and the insights they've been able to learn are staggering.

This ultimately is the foundation to their incredible innovation, and because they took action.

Here are the main topics we hit:

1. The MOS Mission and other owners can craft one
2. Their unique 'Quantified Empathy Process' for designing new products
3. How to Storytell across the entire customer experience
4. Customer interaction 101
5. Their flagship 'Apollo' jacket, inspired by NASA
6. The beginning and the MIT professor: "Hacking clothes"
7. Kickstarter

If you want to stand on the shoulders of giants in E-commerce, this is the episode for you.

Take notes and implement - there's gold in here.

Sometimes it's the little things in life that matter the most. We'll be back next week with the First Female-led UK brand on the show!

-Stay True to yourself

Aman Advani: www.linkedin.com/in/amanadvani/
Gihan Amarasiriwardena: www.linkedin.com/in/gihanamarasiriwardena/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

Enter Chris, Ken, and Brendan from Highline Wellness.

It all started with their last collegiate game of Lacrosse.

They lost to a team they should've beat.

Knowing they could have done more preparation, left them full of regret.

Years later, Chris stumbled across a Gary V video talking about getting started and asking the question: "What's the worse possible scenario?".

It got him thinking back to that moment.

He didn't want to live with regrets.

Now it just so happens Chris and Brendan had talked about their dream of starting a brand in the CBD space...

And after a quick conversation with Ken, it all made sense.

It was time to bring back that competitive drive but this time in business.

That was back in 2019...

On the mark of Highline's 3 year anniversary, we have a chat with these 3 friends to uncover this unique story.

We touched on:

• How to work with friends
• Why their biggest failure was their biggest success
• The challenges of running a CBD brand
• Building a Brand Ambassador Program at Scale
• Experience working with Marketing Agencies [And Alpha Inbound] 

Remember to hit follow if you enjoyed the episode & share it with a friend.

We'll be back next week with another Ecom Alpha!

- Stay True to yourself.

Chris Roth:  www.linkedin.com/in/chris-roth-18a821181/
Brendan Rogers: www.linkedin.com/in/brendan-rogers-63676328/
Ken Wright: www.linkedin.com/in/kenneth-wright-71668547/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

Now running the biggest sock company in the world, John and his Dad, Mark, join us to explain how they're on a mission to Spread Happiness to the world and use the medium of Crazy Socks to do it.

John has Down Syndrome and his dad Mark knew he was a True Entrepreneur at heart from day one - 5 years on and they've now built a movement. Through the ups and downs, they've shown us all what's truly possible when you give people a chance to express themselves.

Here are the 6 main topics in this episode:

1) The 5-part Vision to making people Happy
2) Hiring people with different abilities
3) How to properly give back
4) Origin Story & John's Crazy Ideas
5) Hiring good quality Marketing Agencies
6) How their refund rate is .5 of 1%

There's a reason they have more than 29,000 5 star reviews from their customers!

Listen out at the end because John and Mark have got an offer to any Ecom Alphas listeners Crazy enough to take them up on the opportunity...

Enjoy!

Mark Cronin: https://www.linkedin.com/in/mxcronin/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/

We’re starting with an Obvi Christmas Cracker!

Kicking it off with picking the minds of 3 co-founders who actually used to run a Marketing Agency?!​

Then used that experience to build an industry-leading 8-figure eCommerce brand in just 3 short years.​

Huge shout-out to Ronak, Ashvin & Ankit for taking the time out of their busy schedule to get in the festive spirit and share how their original $10k investment was one of the best decisions they ever made.​

We talked about Branding, Marketing, and exactly how they built the huge Obvi community, and why it’s the nucleus to their success.​

All whilst getting hot and sweaty in our Santa Outfits!

Happy Holidays everyone!

Ronak Shah: www.linkedin.com/in/ronak06/
Ashvin Melwani: www.linkedin.com/in/ashvinmelwani/
Ankit Patel: www.linkedin.com/in/ankitobvi/

Nigel Thomas - www.linkedin.com/in/nigelthomas-ai/