Join hosts Harshida and Ninaad as they dive into the future of last-mile logistics with Nicole Mazza, Founder & Chief Commercial Officer at Relay Technologies. Nicole, a trailblazer in urban delivery, shares how Relay is transforming the last-mile into the last 100 meters—leveraging hyperlocal pit stops to improve efficiency, reduce costs, and support sustainability. She also opens up about her journey from scaling Stuart Delivery to $400M in revenue to launching Relay, navigating fundraising challenges, and embracing AI-driven logistics.

This episode is packed with insights on rethinking traditional delivery networks, leveraging data for real-time optimization, and building a more flexible, scalable, and cost-efficient logistics model.

What You’ll Learn

✅ Turning the Last Mile into the Last 100 Meters – How hyperlocal pit stops create faster, cheaper, and greener deliveries.

✅ The Power of Data in Logistics – Relay collects 1,600+ data points per shipment to drive efficiency and optimize delivery routes in real-time.

✅ Revolutionizing Urban vs. Suburban Delivery – Why urban logistics is more challenging than suburban delivery, despite higher density.

✅ Fundraising & Scaling a Logistics Startup – Lessons from navigating investor skepticism and securing a $35M Series A.

✅ The Future of AI & Automation in Logistics – How AI can reduce inefficiencies, optimize fleet management, and reshape the logistics workforce.

Episode Highlights

🕐 [00:01:06] – Nicole’s background: Scaling Stuart Delivery to $400M & founding Relay.

🕐 [00:04:00] – What is the last 100 meters model, and how do hyperlocal pit stops work?

🕐 [00:06:30] – The asset-light advantage: Why Relay’s model is flexible and scalable compared to traditional depots.

🕐 [00:10:30] – Why urban logistics is actually harder than suburban delivery.

🕐 [00:12:00] – Relay’s cost-saving impact: 60% reduction in delivery costs with 99% on-time rates.

🕐 [00:24:00] – Overcoming investor skepticism: How Nicole & her team raised $35M Series A.

🕐 [00:32:00] – What’s next for Relay? Expansion plans & the potential move into North America.

🕐 [00:33:15] – AI in logistics: How AI-driven route optimization is changing the game.

🕐 [00:34:30] – Drone deliveries? Nicole’s take on why they might not happen in the UK anytime soon.

Quotes

📢 [00:03:00] – “The last mile isn’t actually the last mile—it’s the last 10 miles. We’re turning that into the last 100 meters.” – Nicole Mazza

📢 [00:10:45] – “Urban delivery is actually harder than suburban. Traffic, parking, and handover times offset density.” – Nicole Mazza

📢 [00:22:00] – “For every shipment, we collect 1,600 data points. It’s not just about having data—it’s about taking real-time action.” – Nicole Mazza

📢 [00:25:00] – “Investors told us ‘No’ hundreds of times before we got our first ‘Yes.’ Bootstrapping was tough but made us stronger.” – Nicole Mazza

About the Guest

Nicole Mazza is the Founder & Chief Commercial Officer at Relay Technologies, an innovative logistics company transforming the last-mile into the last 100 meters. Prior to Relay, she was instrumental in scaling Stuart Delivery to $400M in revenue and leading it to a successful acquisition. With deep expertise in urban logistics, fleet optimization, and supply chain transformation, Nicole is on a mission to redefine eCommerce deliveries with a flexible, scalable, and data-driven approach.

🔗 Connect with Nicole on LinkedIn: Nicole Mazza

🔗 Learn more about Relay Technologies: Relay Technologies

Connect with Relay on LinkedIn: Relay Technologies LinkedIn

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Episode Summary

Join host Harshida as she sits down with Aaron Wilcox, COO of Luminess, to discuss the company’s remarkable transition from a TV-first business to a digital-first powerhouse. Aaron shares firsthand insights on how Luminess overhauled its logistics, adopted cutting-edge technology, and formed key 3PL partnerships to compete in the fast-moving beauty industry. From shifting fulfillment strategies to embracing data-driven decision-making, this episode is packed with valuable lessons for logistics and operations leaders navigating digital transformation.

What You’ll Learn

• Pivoting to Digital-First: How Luminess transitioned from TV-driven sales to a modern eCommerce model.
• Choosing the Right 3PL Partner: Key factors that influenced Luminess’ decision to outsource fulfillment.
• Balancing Tech & Operations: How investing in the right tech stack enabled growth and efficiency.
• Overcoming Logistics Challenges: Insights on tackling supply chain disruptions, delivery speed expectations, and inventory management.
• The Power of Data & Curiosity: Why staying data-driven and open to new solutions is crucial for operations leaders.

Highlights

🔹[00:01:00] – Aaron’s career journey: From Zeppler Hardware to leading Luminess’ transformation.
🔹 [00:04:00] – The shift from TV advertising to eCommerce and its impact on fulfillment.
🔹 [00:08:30] – Why Luminess chose to partner with a 3PL instead of handling fulfillment in-house.
🔹 [00:12:00] – The importance of strong relationships between brands and 3PL partners.
🔹 [00:15:00] – Exciting logistics trends: AI-driven forecasting, inventory tracking, and regional carriers.
🔹 [00:17:00] – Key leadership lessons: Stay curious, data-obsessed, and adaptable.

Quotes

💬[00:06:30] – "Once we realized our tech platform wasn’t capable of supporting the shift, we had to invest in new systems—Salesforce, Shopify, WMS, CRM. It changed everything." – Aaron Wilcox

💬 [00:10:15] – "The right 3PL partnership isn’t just about cost—it’s about tech capabilities, customer experience, and alignment with your brand’s goals." – Aaron Wilcox

💬 [00:12:15] – "The secret sauce in logistics is relationships—how well you collaborate with your 3PL to solve problems and serve customers." – Harshida

💬 [00:16:00] – "The minute you think you have it all figured out, something changes. Stay curious, keep learning, and adapt fast." – Aaron Wilcox

About the Guest

Aaron Wilcox is the Chief Operating Officer at Luminess, a beauty brand that has successfully transitioned from a traditional TV-first sales model to a thriving digital commerce operation. With a background in logistics, operations, and strategic partnerships, Aaron has played a key role in scaling Luminess through technology adoption and 3PL collaboration. His expertise in fulfillment strategy, customer experience, and supply chain agility makes him a valuable voice in the eCommerce logistics space.

Connect with Aaron on LinkedIn

Learn more about Luminess

Unlock the Future of Logistics at CartCon 2025

Want to stay ahead in logistics and e-commerce? CartCon 2025 is your chance to dive into the latest innovations, connect with industry experts, and discover solutions that will drive your operations forward. As a proud media partner, we invite you to join us at this game-changing event.

Ready to transform your logistics? Pre-register now: https://cart.com/preregister2025 

Subscribe and Keep Learning!

If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.

Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

What You’ll Learn

Curating World-Class Content: How Manifest Vegas designs an agenda tailored to supply chain leaders' needs.

Balancing Innovation & Practicality: Ensuring valuable insights while avoiding product pitches.

Lessons from Startups: What established logistics players can learn from agile newcomers.

Future of Manifest: How the event is evolving with new themes like cold chain logistics and sustainability.

Highlights

[00:01:00] – The year-long planning process behind Manifest Vegas and how industry insights shape the agenda.

[00:04:15] – How AI and geopolitical trends influenced the 2024 event’s focus.

[00:07:00] – Striking the right balance between educational content and sponsor participation.

[00:11:15] – The growing importance of visibility and sustainability in supply chain decision-making.

[00:16:45] – Cold chain logistics: a new frontier for Manifest 2025.

Quotes

[00:03:00] “We’re people-led. We first look at the individuals we want to showcase, and then the topics naturally follow.” – Tanzil Uddin

[00:05:30] “75% of Manifest attendees list relevant and actionable content as their primary reason for attending.” – Harshida

[00:08:15] “Understanding your customer market is key. It’s not about offering a solution to everything, but addressing the specific challenges.” – Tanzil Uddin

[00:15:00] “We took attendee feedback and expanded beyond logistics to cover inventory, demand planning, and sustainability.” – Tanzil Uddin

About the Guest

Tanzil Uddin is the Senior Vice President of Production at Manifest Vegas, one of the logistics industry’s most influential events. With years of experience curating content that addresses the evolving needs of supply chain leaders, Tanzil’s work focuses on fostering collaboration between shippers, startups, and investors. His expertise ensures that Manifest remains at the forefront of supply chain innovation and strategy.

Connect with Tanzil on LinkedIn: Tanzil Uddin

Learn more about Manifest Vegas: manifestvegas.com

Register now and secure a $200 discount: https://ManifestVegas.com/Join/E-Com-Logistics-Podcast

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What You’ll Learn

Data-Driven Decisions: How to transform raw data into actionable insights for customer success.

Sustainability in Action: Prologis’ science-based goals and their roadmap to net-zero emissions.

Talent Management: Strategies for attracting, retaining, and empowering top-tier logistics professionals.

Future-Proofing with Innovation: Preparing for drone technology, automation, and evolving customer needs.

Customer-Centric Leadership: Building trust and collaboration through meaningful partnerships.

Highlights

[00:00:23] – Scott Marshall reflects on a career rooted in customer-centricity and operational excellence.

[00:05:45] – Prologis’ approach to deploying $100M weekly and staying agile amidst global scale.

[00:11:45] – The transformative power of data aggregation and AI in understanding customer needs.

[00:16:30] – The 4% real estate decision that influences 50% of customer operational costs.

[00:22:15] – Preparing for drone deliveries: what logistics leaders should anticipate.

Quotes

[00:00:00] “The more data I can get from these interactions and then use AI… I can paint a picture of what’s next.” – Scott Marshall

[00:05:45] “We deploy $100M of capital every Monday. Staying agile and customer-focused is key.” – Harshida Acharya

[00:08:30] “If you take care of your team, they’re going to take care of your customers.” – Scott Marshall

[00:17:15] “We aim to add columns to the spreadsheet that our competitors simply can’t match.” – Scott Marshall

About the Guest

Scott Marshall serves as the Chief Customer Officer at Prologis, the world’s largest developer of logistics real estate. With a career spanning private development, institutional leadership, and service-side experience, Scott brings unparalleled expertise in integrating customer intelligence with innovative logistics solutions.

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Episode Summary

Join Harshida in a thought-provoking discussion with Michael Mahoney, CEO of Misen, about navigating challenges in logistics and operations. From orchestrating a stunning turnaround post-bankruptcy to leveraging technology for operational efficiency, Michael shares actionable strategies for logistics leaders. Gain insights into optimizing processes, selecting the right tools, and building scalable operations—all while maintaining a focus on simplicity and resilience.

What You’ll Learn

• Radical Simplification: Why less complexity in operations leads to better scalability and efficiency.
• Process-First Approach: Prioritizing process and technology before hiring for lasting operational success.
• Evaluating Technology Investments: The power of iterative, cost-effective tech adoption.
• Crisis Management: Think like a firefighter to tackle peak season challenges and unforeseen disruptions.
• Future of AI in Logistics: Unlocking potential with demand planning and consumer insights.

Highlights

[00:01:00] – Michael’s journey from bankruptcy to profitability at Misen.

[00:03:00] – The critical role of switching 3PL partners in driving operational profitability.

[00:05:00] – Process, technology, and people: Why this sequence matters for rebuilding operations.

[00:09:00] – Leveraging SaaS tools to automate demand planning and supply chain communications.

[00:13:00] – Firefighter thinking: A structured approach to peak season challenges.

Quotes

[00:03:00] “Operations should work at 50% or 500% of your goals. If it doesn’t, you’re doing it wrong.” – Michael Mahoney

[00:05:00] “Process, then technology, then people—get the foundations right before hiring.” – Michael Mahoney

[00:13:00] “Simplify. Fewer tools, fewer things to break, and fewer processes mean faster execution.” – Michael Mahoney

[00:14:00] “Think like a firefighter—calmly scope the issue, set deadlines, and avoid overreacting.” – Michael Mahoney

About the Guest

Michael Mahoney is the CEO of Misen, a company specializing in high-quality cookware and kitchen tools. With a deep background in logistics, operations, and organizational turnarounds, Michael has successfully guided Misen from bankruptcy to a thriving business. His process-first philosophy and strategic use of technology make his insights invaluable for logistics leaders.

Connect with Michael on LinkedIn and explore Misen’s innovative cookware at Misen.com

Unlock the Future of Logistics at CartCon 2025

Want to stay ahead in logistics and e-commerce? CartCon 2025 is your chance to dive into the latest innovations, connect with industry experts, and discover solutions that will drive your operations forward. As a proud media partner, we invite you to join us at this game-changing event.

Ready to transform your logistics? Pre-register now: https://cart.com/preregister2025 

Subscribe and Keep Learning!

If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.

Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

What You’ll Learn

The Birth of Formula E: How Alberto turned a vision for an electric racing championship into reality.

Sustainability at the Core: Strategies that make Formula E a global leader in carbon-neutral events.

Tech Transfer: How innovations from Formula E are influencing everyday electric vehicles.

Logistical Feats: Behind the scenes of moving 300 tons of equipment across continents sustainably.

Breaking Barriers in Motorsport: Formula E’s approach to inclusivity, affordability, and talent-first driver recruitment.

Highlights

[00:05:00] – The bold idea of creating a net-zero electric racing championship.

[00:17:00] – Logistics of racing in 33 cities: moving 300 tons of equipment with a reduced carbon footprint.

[00:25:00] – How Formula E's battery transport protocols influenced global EV logistics regulations.

[00:31:00] – Formula E’s unique all-weather tires: sustainable, efficient, and performance-ready.

[00:36:00] – Formula E’s commitment to talent-first recruitment and cost caps in motorsports.

Quotes

[00:03:00] – “Sometimes you need to be persistent and follow your dreams.” – Alberto Longo

[00:13:00] – “Formula E is not just a sport, it’s a platform for education and innovation in sustainability.” – Alberto Longo

[00:25:00] – “Efficiency is our commitment to the world. Every year, we do bigger events with fewer emissions.” – Alberto Longo

[00:37:00] – “Talent should be the gateway to motorsports, not wealth. We’re changing that with Formula E.” – Alberto Longo

About the Guest

Alberto Longo is the Co-founder and Chief Championship Officer of Formula E, a revolutionary all-electric motorsport. With a background in finance and law, Alberto transitioned into motorsports with a vision to make racing sustainable, inclusive, and innovative. His leadership has transformed Formula E into the fourth largest motorsport globally, with a profound impact on electric vehicle technology and urban mobility.

Connect with Alberto Longo on LinkedIn

Explore Formula E: 

Formula E Official Website

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Join hosts Harshida and Ninaad as they explore 3PL growth strategies with Peter Davis, VP and GM at WSI. Discover how WSI has growth 500% in four years without debt, using strategic acquisitions and a people-centered approach. This episode is packed with practical insights to help logistics leaders build resilient, adaptable operations while balancing technology with a strong team culture.

What You’ll Learn

• Debt-Free Growth: Expand logistics capacity without taking on debt.
• People-First Leadership: Build a cohesive team culture with empathy and strong values.
• Strategic Acquisitions: Insights for choosing acquisitions that add technological value.
• Tech & Human Balance: Integrate automation and AI without losing the human touch.
• Operational Resilience: Key principles for navigating change in the supply chain.

Highlights

• [00:01:00] – WSI’s 500% growth journey without debt
• [00:13:00] – Acquisitions for tech enhancements, including Shipping Tree
• [00:17:00] – Integrating acquisitions with a people-first approach
• [00:27:00] – Adapting to specialization and versatility in 3PL
• [00:44:00] – Using AI for demand forecasting and operational efficiency

Quotes

• [00:03:00] “You quickly realize that people at all levels bring incredible value. Empathy is crucial to leading in logistics.” – Peter Davis
• [00:10:00] “Spend time on the floor with your team—not just observing processes but connecting with the people.” –  Ninaad Acharya
• [00:17:00] Peter Davis: “Listening is the first step to successfully integrating a new team after an acquisition.” – Peter Davis
• [00:33:00] “If you’re disregarding culture and team, you’re missing the heart of the business.” – Peter Davis

About the Guest

Peter Davis is the VP and General Manager of Fulfillment & Chemical at WSI, a logistics leader focused on sustainable, customer-centered growth. With a background in private equity M&A and legal strategy, Peter offers a unique perspective on scaling 3PL operations. His leadership emphasizes a long-term, strategic approach that combines operational excellence with a commitment to a strong team culture.

Connect with Peter on LinkedIn

Learn More about WSI 

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Chris Sultemeier is an Operating Partner at NewRoad Capital Partners. Chris has over 30 years of experience in leadership and supply chain operations. Chris served as President & CEO of Walmart Transportation and EVP of Logistics at Walmart, where he was responsible for over-the-road trucking, global shipping and warehousing. In his time at Walmart, Chris developed an extensive network of industry executives across transportation, third-party warehouse distribution and fulfillment and retail companies. In 2007, he was awarded the prestigious Sam M. Walton Entrepreneur of the Year Award on Sustainability. Chris currently serves on the Board of Directors for Duke Realty and Logistics Innovation Technologies. Chris holds a BS in Mechanical Engineering from the U.S. Military Academy at West Point. He was an Army Airborne Ranger and received his professional engineering license in Civil Engineering.

HIGHLIGHTS

[00:04:00] - Scaling Walmart’s logistics network from $20 billion to $500 billion.

[00:17:00] - The role of AI and sustainability in transforming supply chain operations.

[00:22:00] - Key leadership strategies for navigating supply chain growth and innovation.

[00:28:00] - Doubling fleet efficiency through sustainable logistics initiatives.

[00:35:00] - Practical applications of AI in improving logistics, from picking processes to reverse logistics. 

QUOTES:

[00:28:00] - "Sustainability has to have an ROI. It can't be just a hobby; it has to pay back." – Chris Sultemeier

[00:35:00] - "AI gets me excited when I see it used in ways that deliver real payback, like improving picks per hour by 40 to 45% in a fulfillment center." – Chris Sultemeier

[00:22:00] - "Your career doesn’t just go upward. You need to move laterally, gain breadth of experience, and that makes you a better leader." – Chris Sultemeier

[00:29:00] - "Efficiency in logistics is key to sustainability. It's about doing more with less, which is what leads to long-term success." – Ninaad Acharya

[00:17:00] - "If you blend technology like AI with real industry experience, that's when logistics innovation happens. You can’t just Silicon Valley this thing." – Ninaad Acharya

FIND MORE ABOUT THE GUEST:

LinkedIn: https://www.linkedin.com/in/chris-sultemeier-263363120/

New Road Capital Partners: https://newroadcp.com/

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ABOUT THE GUEST:

Bill Gibson is a seasoned executive in the technology and supply chain industries. He earned his MBA from the University of Virginia's Darden School of Business and a Bachelor's degree from the University of Pennsylvania. Gibson’s career began in 1993 as an account executive at Manugistics, a leading supply chain software provider. Over the years, he has held significant positions, including Managing Partner at The Albermarle Group, a venture capital firm, and leadership roles at Grotech Ventures. Gibson is currently the CEO of Deposco, a cloud-based supply chain software company that offers solutions for retailers, distributors, and 3PLs. Under his leadership, Deposco has grown significantly and has been recognized multiple times, including making the Inc. 5000 list for several years. Notably, Gibson was honored as one of the Top 50 SaaS CEOs by The Software Report, highlighting his influence and success in the software as a service (SaaS) sector.

HIGHLIGHTS:

[00:03:00] Inception of Deposco and the gap in the market.

[00:07:00] Evolution of e-commerce and 3PLs, noting how brands struggled with operational challenges.

[00:19:00] The importance of real-time, cloud-based solutions for 3PLs.

[00:28:00] Peak season preparation and the common pitfalls brands face during this time.

[00:33:00] Importance of forward-looking planning vs. driving operations based on historical performance.

QUOTES:

[00:28:00] - "Mike Tyson had a quote at a point in time about ‘You got to plan until you get punched in the face,’ right? It's the same at peak seasons—it's the punch in the face for everybody every year." – Bill Gibson

[00:31:00] - "How do you not have your real-time fulfillment system tied into your front-end commerce system? If you can’t supply the order, why are you booking the business?" – Bill Gibson

[00:22:00] - "The future is about how we as practitioners make it easier, faster, and less expensive to achieve the outcomes. It’s not just about the software, it’s about aligning strategy and operations." – Bill Gibson

[00:25:00] - "We’re co-creating. It’s not about the AI toolkit, it’s about how we apply AI to solve real problems in commerce." – Bill Gibson

[00:36:00] – “In logistics, the digital and physical sides of the business need to be joined at the hip. When they’re not, you get failures that damage customer trust.” – Ninaad Acharya

FIND MORE ABOUT THE GUEST:

LinkedIn: Bill Gibson

Website: Deposco

Twitter: @Deposco

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ABOUT THE GUEST:

Bill Catania is a seasoned entrepreneur and the Founder and CEO of OneRail, an omni-channel fulfillment platform that connects businesses with a vast network of 12 million drivers, optimizing last-mile logistics. Bill's impressive career spans multiple industries, with a focus on leveraging technology to solve complex business problems. He is recognized as a thought leader in logistics technology, having received numerous accolades, including being named a "Game Changer" by the Orlando Business Journal and winning the Supply Chain Leaders in Action Pitch Tank contest. Bill's previous ventures include MDOT, a pioneering enterprise software company that helped transform digital coupon redemption.

EPISODE HIGHLIGHTS:

[00:04:00] – Bill’s early entrepreneurial ventures and the start of his career in enterprise software.

[00:07:30] – The pivot moment for OneRail: transitioning from a tech-connected courier to an aggregated network platform.

[00:16:00] – The complexities of aggregating courier networks and matching supply with demand in real-time.

[00:20:30] – How AI and machine learning helped OneRail scale operations and manage thousands of deliveries daily.

[00:28:00] – The acquisition of OrderBot and the future of OneRail’s dynamic fulfillment capabilities.

[00:31:30] – Bill’s advice on raising capital and scaling logistics businesses through data optimization.

QUOTES:

[00:07:00 - 00:07:24] - "The logistics triangle is really about inventory, transportation, and consumer — and these three things must talk in real time to create a seamless delivery experience." – Bill Catania

[00:16:48 - 00:17:31] - "The key to optimizing logistics is building density. With high-volume partners, you get density, and density leads to better optimization and economic advantage." – Bill Catania

[00:11:00 - 00:11:30] - "If you think you have a good idea, just jump in and do it. The fact is, whatever you build initially isn't what will take you to the rocket ship — it will evolve. Avoid analysis paralysis and act." – Ninaad Acharya

[00:22:34 - 00:22:59] - "We always work at the SKU level because inventory, transportation, and consumer data have to align in real time. Knowing item specifics allows us to optimize the entire fulfillment process." – Bill Catania

[00:29:00 - 00:29:30] - "To achieve the 'Amazon experience,' you need real-time decision-making between transportation and fulfillment while the customer is still on the product page. It’s about aligning inventory and transportation seamlessly." – Ninaad Acharya

[00:14:00 - 00:14:29] - "You don’t quit. You pivot, you tweak, and figure out where you can add value. In logistics, finding where you can provide the most value is what keeps you moving forward." – Bill Catania

FIND MORE ABOUT THE GUEST:

LinkedIn: Bill Catania

Website: OneRail

Twitter: @OneRailTech

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