If you’re a product manufacturer, you need to read on. In this episode of Word Birds, we are joined by Bryce Widelitz, Vice President of Publisher Innovation at impact.com, who shares with us his ideas on content-driven ecommerce. Bryce tells us about his role at impact.com, which is to provide publishers with the tools and insights to help them monetize their websites better. He specifically talks about affiliate partnerships between publishers and product manufacturers to boost the latter’s visibility, brand recognition, and sales. It’s a lot more than what you would typically think of as affiliate marketing. Bryce tells us how they’re creating a platform where parties can diversify their partnerships in very interesting ways. Whether you’re a product manufacturer or a publisher, you will get a lot of value from this episode. Tune in!

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