eCommerce Australia

In this episode, we chat with Paire Co-Founder Nathan Yun. We talk about his background, how the idea for Paire come about, the steps he and Rex took to get the brand off the ground, and what they focus on day to day to ensure the growth of the business. We talk about the marketing strategies that have seen Paire grow very quickly, and ensuring first and foremost they have the best product on the market. Lastly, we touch on where Paire is heading for the future and the product ...

This week we catch up with Jonnie McLean, COO and Director at Linen House. Linen House is a Melbourne institution, well known for its premium quality, uniquely Melbourne and has always supported the business and sporting community. We talk to Jonnie about the early days at Linen House, how they've adapted their model to encompass B2C during the pandemic, how their eCommerce store compliments their Bricks and Mortar outlet stores, and hear how Linen House treats all their stakeholder...

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In this episode we chat with Head of Media for Zib Digital, Andy Cronin. Andy has worked with some of Australia's best-known brands heading up their Social Media, and gives us his thoughts and tips on how to best setup, track and analyse how to implement a successful Social Media campaign. We also talk about influencer's and the role they can play, and how to ascertain if your creative is on point and impactful.Get in touch with either myself or Andy through the links below: ht...

In this week's episode, we speak with one of Australia's best Conversion Rate Specialists, Oliver Palmer. We cover a variety of topics relating to CRO, user journeys, heat mapping and some great alternatives, and understanding what a good conversion rate is, and how to improve this for your own business. If you'd like to connect with Ollee, you can find him at https://www.oliverpalmer.com/or connect via LinkedIn https://www.linkedin.com/in/ollee/ Also, feel free to get in touch...

In this episode, we catch up with Mike Barnett from Shopify. We cover a wide range of topics including the wide range of brands that are flocking to the Shopify platform, the mission and what Shopify stands for us a company mission, how COVID has impacted eCommerce, how to approach shipping, and the differences between Shopify and Shopify Plus. The link below to get in touch for any follow-up questions: https://www.linkedin.com/in/ryan-digital-marketing/https://zibdigital.com.a...

In this episode of eCommerce Australia, we're joined by leading growth marketer Adriana Bizzarri. Adriana has a passion for email automation and CX, we cover a range of topics including the below: Best Platforms for eCommerce brands Current Email cut throughDefining your email goals Brands that are nailing the email automation journey We would welcome any feedback or further questions, please feel free to reach out to us in the below: https://www.linkedin.com/in/...