As much as we like to repeat the old saying, “don’t judge a book by its cover”, we all know that first impressions really do matter. Within seconds we make snap judgements which influence our perception of what is or isn’t credible. 

Websites are no different.

Simon Driscoll is the owner and formulator at UXB a natural skincare company that specialises in cleansers and exfoliants. UXB was founded in 2018 and sells directly to consumers at uxbskincare.com. 

Simon began his skincare products journey after a eureka moment in a Turkish bath in 2016. Developing and formulating products very quickly became a hobby and passion for Simon. After a couple of years of selling products at fairs and markets he has decided to really push his website and requested Matt’s expertise.

Simon is very knowledgeable and passionate about the distinct skincare products that he formulates and sells. However, Simon’s biggest problem is traffic but no conversion.

While reviewing UXBskincare.com Matt highlights 12 ways to improve a website to increase conversion.

Simon's takeaways in his own words:

"1. The site just looks like a bland L'Oreal site with pictures that have been nicked off of Unsplash.

2.There is no personality to it and nothing to convince person who knows nothing about me as to why they should buy my product.

3. It's doing a woeful job at sales.

4. The only bit of leverage that I have is the fact that I know the product and I know how good it is.

5. I need to put a bit more personality into this brand and make it a bit different, and make it stand for something.”

Links

Matt Edmundson

Kurious Agency

Jersey Beauty Company

UXB Skincare