Ecommerce Excellence

Sam Gastro sold a gift card on eBay several years ago and made a few bucks. But that one transaction inspired an ecommerce business that today is in the seven figures.

It’s a great example of seeing a problem in the market (that, in this case, nobody else had recognized), understanding the solution, and then seizing that opportunity. Since his startup days, Sam says a lot has changed in ecommerce… but a lot has stayed the same, too.

We talk about the tactics he uses to boost retention, and why he doesn’t worry as much about acquisition. He also reveals why he radically changed his business and product offering early on… and accelerated growth as a result.

Tune in to find out… 

• The biggest mistake he made with his company’s finances (and how you can avoid it)
• The way follow-up email campaigns can go wrong
• How giving away things for “free” pays off in the end
• Ways to cut through the clutter of a packed inbox
• And more

You can help people and improve the world with your business… while still making money. Edward Wimmer’s Road ID product has literally saved lives and has allowed him to build a solid ecommerce company that’s been running strong for nearly 20 years.

Edward considers customers first with nearly every decision, and he says profits usually follow. A big part of that is the relationships he’s been able to form with his customers. It’s an essential part of how he’s able to compete with the big online retailers like Amazon.

We also chat about…

• How to attract early adopters when you create a new product category
• The best platform for new ecommerce businesses
• A simple equation for growing your company beyond the startup phase
• Why more traffic isn’t the solution when profits have plateaued
• And more

Who hasn’t had a rough morning after a late night out? Sisun Lee, founder and CEO of More Labs, decided to do something about it with a drink that helps ease your hangover. And it’s backed by science, rigorously tested in the lab and among consumers in person and online, with plenty of feedback gathered to perfect the product.

Along the way they went viral and More Labs went from 0 to $1 million in sales in their first few months

But soon they discovered that their product wasn’t what they thought it was… and their ideal target market was actually completely different.

Sisun explains how this has changed their business and how they’re using these new insights to take things to the next level.

Tune in to discover…

• The surprising things customers can tell you – that you might not want to hear
• Why they used Indiegogo for their crowd funding campaign
• The elements of marketing that are most important to increase sales
• The #1 ecommerce principle you must understand to build a sustainable business
• And more

What separates your ecommerce business from your competitors? A better product helps, of course. But, says Steven Sashen, ecommerce pioneer and co-founder and CEO of Xero Shoes, there’s another element that’s much more important.

It has to do with how you interact with your audience in the age of the nameless, faceless Internet. Steve breaks down his approach, and we also talk about…

• The wrong question to ask about success and failure
• A huge red flag to watch for when hiring digital marketing agencies
• The pre-Web origins of ecommerce
• How bad shoes are impacting your whole body health
• And more

You’re an ecommerce startup. You don’t have much capital. How do you get the expert help you need to grow? 

Neal Oddens, founder and CEO of one of the fastest growing ecommerce companies in the Netherlands, reveals a way to get specialist help without having to pay them money you don’t have. 

Neal also talks about two of the biggest mistakes he made in the early days (which many entrepreneurs make) and how he was able to come out of it with a stronger company.

Listen in to find out…

• 4 keys to growing ecommerce businesses (including one many people forget)
• The jobs freelancers shouldn’t do
• A clause you must include in contracts for every business partner
• The unexpected role of conversion optimization in ecommerce
• And more

Listen now…

Many ecommerce entrepreneurs think that more traffic will solve all their problems. But, says Joris Byron, most are ignoring the actual issues in their business holding them back.

Joris has developed a scientific, data-driven method for unraveling those choke-points – he calls them conversion killers – and then developing a conversion optimization strategy to double or triple revenue… without adding new traffic.

Listen in today to get a taste of that formula and how the Ecommerce Excellence Podcast will help you transform your business. 

You’ll discover…

• How traditional advertising fits in conversion optimization
• Innovative ways to solve business problems – straight from the source
• The Dexter Method for finding growth opportunities
• The 5+ disciplines you must master to boost conversions
• And more