Ecommerce Excellence

Early in his eCommerce career, Scott Bintz was focused on more: more customers, more sales, more employees, etc. But, he says, it was only after he looked beyond those conventional measures of success that his company experienced exponential growth.

We discuss the key changes he made to his company internally that brought those results. It wasn’t a simple matter of a new marketing strategy or tweaking the product line-up. 

The changes were more fundamental, which is why they had such an impact, says Scott.

Tune in to get all the details on that transformation, as well as…

• What should influence every business decision you make
• The 3 people you should speak to about improving your company’s strategies and processes
• The importance of honest communication – and what that actually looks like
• The first questions you should ask during a job interview
• And more

When Patrick Adair first started his ecommerce business selling custom jewelry rings made out of rare and exotic materials… he didn’t even have a website. 

He wanted to see if there was a market first, and he found it on Instagram. And from that beginning he was able to grow Patrick Adair Designs to the powerhouse it is today.

But he’s moved beyond Instagram. First, to YouTube, where he attracted even more of a following. And now to another social network that he says has radically changed his marketing approach over the last year or so. 

Patrick tells us about the power of that network (which has actually been around quite awhile), as well as his bootstrap startup strategies that got him to where he is today.

Tune in to find out…

• The best technique for tweaking your marketing and product lineup
• How to use the Less Profit Loss Leader Approach
• The hardest part of creating a YouTube channel – and how to overcome it
• Strategies for pricing your products for maximum profitability
• And more

Despite being a successful ecommerce entrepreneur, Eric Bandholz doesn’t sell products. At least that’s how he thinks of his business, Beardbrand. 

Instead he believes he’s selling confidence and making his customers feel good about themselves by helping them keep their beard, hair, and body in good shape.

That belief guides the company’s marketing and every business decision, from the manufacturers they work with to where they make their products available online.

Eric talks about how he and his team started the company from scratch with a blog and YouTube channel and how many of the same strategies they used in their early days are still working today.

We also chat about…

• A free, easy, and very effective marketing tactic perfect for startups 
• Red flags to watch for in potential business partners
• The importance of core values – and how to make sure they’re not just words
• Why they don’t sell on Amazon – and have never looked back
• And more

Thousands of customers… millions of dollars in revenue… are being lost to an insidious type of malware that is very widespread among ecommerce sites yet remains very little-known. It’s estimated that it hijacks 25% to 30% of customer sessions on ecommerce sites.

Worse yet, says Tal Rotman, head of the partnerships and development team at Namogoo, most online businesses haven’t taken steps to prevent this threat from draining their profits. In fact, even if their security teams look for it… they won’t find it because this specialized-type of malware isn’t actually on their ecommerce site at all.

If it sounds complicated… it is. But Tal offers a clear explanation of what this malware is, how it works, and how to block it, which actually turns out to be quite simple.

Listen in to get all the details, as well as…

• The one line of code that you need to prevent your site from being hijacked
• How to boost conversions 2% to 5% when you deploy this solution
• The most common ways this malware can impact your business
• The browsers and devices most at risk
• And more

We turn the tables on host Joris Byron in this episode. Business consultant Steve Gordon grills him on the unorthodox ways he helps his client increase revenues in ecommerce businesses.

For one, Joris says you don’t have to increase traffic. In fact, he says you can boost your profits with the traffic you have right now if you take certain steps. He outlines his data-driven approach that makes it possible.

Of course, it’s not just about collecting data. Joris shares the right ways to collect that data… and then evaluate it so that you truly understand your customers and can take the right actions to get them to buy... and more often.

Tune in to find out…

• Why the technology you use is this last thing to worry about for attracting new customers
• The only 4 levers you can use to grow revenues
• What you must optimize beyond your website to have a real impact 
• The right and wrong ways to conduct A/B testing (many folks are wasting time and money)
• And more

Buying an existing business can be a great way to kick-start your ecommerce career. But not so fast, says Randy Stocklin, co-founder and CEO of One Click, which has three eyewear brands online.

He shares eight key factors to look for in a quality acquisition. We also talk about the key element you must have in place to grow revenues and why at one point he chose to sell off parts of his business, as well as…

• The biggest disadvantage to drop shipping 
• Why you should create an environment for your employees to thrive
• How to recognize when you haven’t set the bar high enough
• The best way to organize your team to run a multi-brand business
• And more

When Nathan Hirsch was running his first ecommerce ventures he thought he could go it alone. But when busy season kicked in and orders picked up… he knew he needed to hire an employee. 

But he made enough bad hires along the way that he was inspired to create Freeeup.com, a freelancer marketplace like no other. It specializes in connecting ecommerce companies with highly qualified remote workers quickly and efficiently.

We chat about the type of person you should hire first, his favorite type of worker to outsource, as well as…

• Why he was hesitant to hire his first employee – and how he got over it
• The biggest obstacle to hiring effective virtual assistants who will help you grow your business
• How they vet potential applicants – and skill is just part of the equation
• 3 levels of remote workers and which ones can help you in each part of your business
• The best way to communicate with remote workers
• And more

Google has a tremendous power to transform your ecommerce business, admits Dennis Moons, who’s spent millions on the ad network. But it’s up to you to make sure they’re using that power in the right way and not taking too much control of your campaigns.

Automation that seems to make things easier could actually be sabotaging sales, says Dennis. He talks about what to keep a close eye on to make sure that doesn’t happen, as well as…

• How you can leverage the latest trends in Google Ads
• The low-down of the new smart shopping campaign features
• Where Google hides results and conversion stats
• The best way to show clients the results you get for them
• And more…

Emmanuel Eleyae grew an ecommerce business from nothing to $5.5 million in revenue in two years. Along the way, he made a lot of mistakes… but he also learned the most effective ways to reach his target market and effectively manage a growing business.

These days, he also helps other entrepreneurs find success by including the three systems that are a must-have for any ecommerce business. Another key element: remembering that you’re selling benefits… not products. 

We take a deep dive into that concept, as well as… 

• The marketing channel that can get a $97 return on $1 investment
• The 5+ autoresponders you must send to your email list 
• Why virtual assistants usually don’t work out – and what to do instead
• How to use influencer marketing today and make it worth it
• And more

It was a trip around the world that inspired Greg Finney to start his company 2Modern.com in the early days of ecommerce. He’s sold modern furniture and contemporary home décor – high-end, quality stuff – since 2003.

He was breaking new ground; there was no roadmap to success. So he learned the business as he grew the business, letting it grow, as he puts it, organically.  

He explains what he learned along the way, as well as…

• Why too many ideas – even great ones – can be dangerous
• The 3 Ps you need in place for your business to succeed
• How to survive the administrative growing pains that come after the startup phase
• The biggest problems in managing remote employees – and the processes to put in place to overcome them
• And more